Jan 42 min
The aroma of freshly baked bread has the power to draw in even the most disciplined dieter. But for bakery owners, the real magic happens online, where the right words can turn website visitors into loyal customers.
Did you know that 70% of internet users begin their search for a bakery with keywords?
That's where the art of bakery SEO comes in, and in this article, we'll knead the perfect dough of keywords to make your bakery rise above the competition! So without further ado, let’s get started:
So, how do you sprinkle these keyword goodies on your website to attract hungry customers?
Let's break it down like a simple recipe:
What would you search for to find a bakery? Fresh bread? Birthday cakes? Vegan donuts? Write down these tempting words, your personal ingredient list.
Instead of just "cake," add details like "gluten-free chocolate cake" or "red velvet wedding cake."
The more specific you are, the more likely you'll reach people with a craving for exactly what you offer.
Add your town or neighborhood name to your keywords. "Bakery near me" is a powerful phrase that can lure in nearby customers looking for a sweet fix.
Don't just focus on your bestsellers. Use keywords for all your delicious offerings, from savory sourdough to decadent cookies.
You never know what might tempt someone in!
Sprinkle in keywords related to special occasions, dietary needs, or your unique ingredients. "Keto cupcakes" or "organic sourdough starter" can catch the eye of specific taste buds.
Remember, using keywords is like decorating a cake: it shouldn't overpower the sweetness of your treats.
Keep it natural, focus on what makes your bakery special, and watch the customers come knocking on your virtual door, ready to indulge in your culinary creations!