Instagram has become one of the most important places for small businesses to establish a presence. While hashtags are used commonly these days, you may not be using them enough - or to their full advantage. Find out why using a Hashtag Cloud with every Instagram post can help grow your Instagram account in 2018.
Audio is on the rise. Podcasts are a great way to learn a few things that can improve your small business while you're on the go. In the inaugural episode of this blog series, I'll review why Masters of Scale is a podcast every business owner and entrepreneur should be listening to.
When Instagram announced the new Stories feature, many people thought it was just a way to copy one of Snapchat's most popular features. But after almost a year from launch date, Instagram Stories has surpassed all competition and become an important aspect of daily content generation for both consumers and businesses.
As Facebook organic reach continues to diminish, capturing people's attention - and more importantly, engaging with them - is becoming increasingly more difficult. While there are options to pay for more exposure of your Facebook Page's content, hosting a Facebook Group is another great opportunity for engagement - and it's free!
Today, vertical video is the most common video format created by consumers, even though it isn't the proper way to shoot video. This has given rise to social networks adopting the format through their story features, such as Instagram Stories and Snapchat. In this blog post, learn about why vertical video is wrong, but what you should be using as a small business to promote your brand through Instagram Stories.
People take pictures every day, whether it's on a smartphone or DSLR camera, but not everyone takes GOOD pictures. Here is Part 2 of our blog series featuring simple ways you can improve your photography skills to the next level!
As a small business owner, time is a very precious thing. After running the kitchen of your new restaurant, or overseeing the daily operations of your retail location, making time to market your business can often get pushed to the side. Luckily, there are quite a few online tools that can help you execute make your marketing strategy with ease - and they're FREE!
In Part 2 of The Selling Techniques EVERY Small Business Needs To Perfect, you can learn about the importance of appreciation, understanding, how being honest matters, and why asking for the sale is crucial to your business interactions.
Offering a great product or service to consumers doesn't guarantee that they will make a purchase - especially if they never even heard about your business! By developing a plan that properly promotes what you offer across three important phases, your small business can make sure that product or service announcements always have a audience.