Instagram has become one of the most important places for small businesses to establish a presence. While hashtags are used commonly these days, you may not be using them enough - or to their full advantage. Find out why using a Hashtag Cloud with every Instagram post can help grow your Instagram account in 2018.
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Social Media Marketing
When Instagram announced the new Stories feature, many people thought it was just a way to copy one of Snapchat's most popular features. But after almost a year from launch date, Instagram Stories has surpassed all competition and become an important aspect of daily content generation for both consumers and businesses.
As Facebook organic reach continues to diminish, capturing people's attention - and more importantly, engaging with them - is becoming increasingly more difficult. While there are options to pay for more exposure of your Facebook Page's content, hosting a Facebook Group is another great opportunity for engagement - and it's free!
Today, vertical video is the most common video format created by consumers, even though it isn't the proper way to shoot video. This has given rise to social networks adopting the format through their story features, such as Instagram Stories and Snapchat. In this blog post, learn about why vertical video is wrong, but what you should be using as a small business to promote your brand through Instagram Stories.