The modern world is taking shape in digital form. We spend most of our days going to work, school, or enjoying the latest show on Netflix. In between doing (and even during) these things, you can bet we’re using some kind of digital device – most likely our phones📱
What are we looking at on our phones? Content. We’re all constantly in touch with content. Facebook updates, trendy memes, Instagram photos, funny Tweets, Youtube videos, TikTok edits, Tumblr gifs, Reddit threads, Medium articles, podcast blurbs, email messages, and on and on and on. All of this is a part of consuming content.
Most businesses that create this content are working to get your attention. And some have come up with very interesting ways to gauge and capture your attention.
Take BuzzFeed for example. This online news source is known for creating an attractive mix of blogs, quizzes, and videos. Their YouTube channel engages millions of viewers every day with videos such as “Americans Try McDonalds For The First Time” or “If Disney Princesses Were Real.”
They are consistently posting new content that’s exciting, relative to their audience, and easily consumable.
That’s the name of the game. With so much content already out there, grabbing someone’s attention is like striking gold.
Marketing has evolved into a world of content creation. Each year, new ideas and trends form that affect content-creating strategies across several platforms. Staying up-to-date with these trends gives you the advantage of grabbing users’ attention, which could lead to new customers.
Today, we’re going to look at three content trends your business should try in 2019.
3 Ways To Create Effective Content In 2019
1) Repost Your Popular Posts
Since the content world is filled with tons of stuff, standing out can be a bit of a challenge. That hasn’t stopped companies from coming up with creative ways to stay relevant and act as a resource for their followers. One way to replicate what brands are doing is by reposting your most popular content.
Reintroducing your popular content will drive a message, product, or campaign further along your customer journey. This is great for your bottom line, especially when highlighting what your business does best or sells a lot.
For example, entrepreneur Gary Vaynerchuk, owner of Vayner Media and Instagram Influencer, has used this tactic in his own social strategy. Every day he posts a mix of new, old, and popular content on his channel.
THIS ALLOWS HIM TO CONSTANTLY REINTRODUCE HIS MESSAGE AND KEEP HIS AUDIENCES ENGAGED.
The more his users understand his central message, the easier it is for them to buy into his brand and business.
When you create a popular video on Instagram, you can easily save it and repost it at a later time. By reintroducing popular content on Instagram, you’re giving your users another opportunity to re-engage. This will expand the impact of your content and affect how people spend their money.
“47 percent of millennials are influenced in their purchases by social media, …”
— Navigating The Digital Divide, Deloitte
That means users are using content to decide how they spend money. The more they interact with your content, the more likely they will spend money with your business.
2) Write Personal Emails
If you want to connect with every individual in your audience, email is the perfect avenue. Emails are a great way to deliver quality content to your customers, and it’s even more personal too! People are used to receiving emails that include complicated ads, bland newsletters, or unnecessary coupons (Sorry Groupon ☹️).
Seize this opportunity to grab your customers’ attention. One way to do this is by getting away from “salesy” emails. Imagine receiving a personal email from Gary Vaynerchuk. As a follower myself, that would make me feel special, cared for, and that I matter. Why not share that sentiment with your followers too!
THERE'S NO BETTER FEELING THAN BEING COUNTED IN.
Write a weekly personal email that will speak to your customers directly. This will not only help your customers gain a positive outlook on your business, but it’ll also be a lot easier to communicate your message. Whether that message is to make them aware of an upcoming sale, general updates, or a new product, make it count and add a more personal touch.
3) Collaborate With Micro-Influencers
There are creators out there called influencers that are already sharing great content and engaging audiences every day. What if you could use their help to create better content for your own audience? They have captured an audience in an industry and constantly post relative content to make themselves a credible resource.
Take Ninja – a top pro player of the famous FortNite video game. He’s built an audience of millions of viewers on Twitch, YouTube, and Twitter all because he plays a game really well. People are watching him daily, so top brands and companies sponsor him to share their products or services.
Reaching out to a major influencer like Ninja might be a bit difficult, especially if you’re a small business. This is where micro-influencers come into play.
MICRO-INFLUENCERS ARE CREATORS WITH A SMALLER, MORE FOCUSED AUDIENCE.
While they have a smaller follower count, their posts are commented on, liked, and shared more often. Compared to major influencers it’s easy to see that micro-influencers get a higher percentage of engagement. Influencer Marketing Hub has a tool that compares engagement rates against high-profile celebrity profiles. This tool easily proves that micro-influencers can help you achieve more engagement per post.
Collaborating is easy. Start by finding a micro-influencer that is in your industry. Find someone that relates to the products/services you’re selling. Send a DM and ask to collaborate. This joint effort not only helps the credibility of your brand but it also introduces your business to new audiences… Ultimately creating more opportunities for revenue.
If you care about how your content is performing then you obviously care about what is changing in the world of content. Being aware of these changes can help you plan better content strategies. And trying new things like reposting popular content, writing personal emails, and collaborating with micro-influencers introduces exciting ways to attract more engagement in 2019.
Get curious and try your hand at these tactics to fully understand your audience and how to cater to what they want to consume. A creator that is in tune with their audience is a creator that cares about sharing enjoyable quality content.
Now that the year is on its way to becoming a great year for social media, take this opportunity to add new tactics to your social media strategy. Will you try one of the above? Or a mixture of all three? Let us know in the comments below!
Check out what Daniel Aharon, Director of Content here at RedFork, has to say about content marketing.