Mobile marketing is a great way for small businesses to reach new customers. But where do you start? Here are some tips to get you started.
What Is Mobile Marketing?
Mobile marketing is the process of reaching out to potential and current customers using their mobile devices. It can be used for a variety of purposes, such as promoting a product or service, providing information, or even just building brand awareness.
Mobile marketing is one of the most efficient and effective ways to connect with customers, and it’s something that all businesses should be doing.
Small businesses in particular can benefit from mobile marketing, as it’s a great way to reach out to local customers. There are a few things to keep in mind when you’re starting out with mobile marketing, though. Here are some tips:
1. Keep It Relevant
Make sure that the content you’re sending out is relevant to your customers and their interests. No one wants to receive irrelevant or spammy content, so make sure you’re only sending out information that will be of use to your audience.
2. Make It Easy To Read
Mobile devices have small screens, so it’s important to make sure that your content is easy to read. Use short sentences and bullet points, and make sure the font size is large enough that it can be easily read on a mobile device.
3. Use Images And Videos
Images and videos are extremely popular on mobile devices, so make sure to incorporate them into your mobile marketing campaigns.
People are more likely to engage with content that includes images or videos, so this is a great way to capture attention and get your message across.
4. Use SMS Messaging
SMS (short message service) messaging is one of the most popular forms of communication on mobile devices, so it makes sense to incorporate it into your marketing efforts.
SMS messages can be used for a variety of purposes, such as sending coupons or special offers, providing information about events or sales, or even just sending reminders about appointments or deadlines.
5. Take Advantage Of Location-based Services
Many mobile devices now come equipped with GPS technology, which means you can take advantage of location-based services in your marketing efforts.
For example, you can send messages to people who are near your business or offer special deals if they check in at your location using a service like Foursquare.
Let's Dive Into The Benefits Of Mobile Marketing For Small Businesses
There are many benefits of mobile marketing for small businesses. Small businesses can use mobile marketing to reach a larger audience, build brand awareness, and increase sales. Mobile marketing can also be used to create loyalty among customers and to encourage customer referrals.
1. Location-based Marketing
One way to get the most out of your mobile marketing is to use location-based marketing.
This type of marketing allows you to target customers based on their location. You can either send offers and coupons to customers based on their current location or you can use location-based advertising to send ads to customers as they are searching for businesses in their area.
2. Website Responsiveness
Responsive site design (RSS) is an approach to web development in which a site is designed to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices, from desktop computer monitors to mobile phones.
Google recommends responsive design for smartphone optimization because it serves the same HTML code on the same URL regardless of the users’ device, which makes it easier and more efficient for Google to crawl your content.
RSS also eliminates the need for developing and maintaining separate sites for different devices—a significant advantage given the high cost and time required to build and maintain even a simple site.
The key to creating an effective RSS is using fluid, proportion-based grids, flexible images, and CSS3 media queries, which are used to apply different styles depending on a device’s screen size, orientation, and resolution.
3. Optimized For Voice Search
You can no longer expect potential customers to type out entire questions when using a search engine. voice search is on the rise, with stats suggesting that 42% of Americans now use it on a daily basis.
To make sure your small business website is optimized for voice search, you need to focus on long-tail keywords that are more likely to be used in natural speech. You should also make sure your website is mobile-friendly, as most voice searches are conducted on mobile devices.
4. Personalized Advertising
Mobile devices are personal, which is why mobile marketing is so effective. Ad campaigns that are tailored to the individual are much more likely to be clicked on and convert than generic ads.
The same goes for email campaigns. By using the data you have on your customers (location, demographics, purchase history, etc.), you can create targeted campaigns that will be more successful than mass emails.
5. List Your Business On Google
Make sure your business name, address, and phone number are accurate and up-to-date across the web. That way, when potential customers search for your business on Google, your business information will appear correctly in their search results.
GMB, Knowledge Graphs & Maps - If you haven’t claimed your business listing on Google My Business yet, do it now! This is a free platform offered by Google that allows businesses to control how their business appears in Google Search and Maps.
In addition to claiming your GMB listing, you should also make sure your business information appears correctly in Google Maps and Knowledge Graphs. These are both visual platforms that allow potential customers to find businesses in their area.
To update your business information in Google Maps:
Go to maps.google.com
Search for your business
Click “Edit”
Make any necessary changes to your business information
Click “Submit”
6. Incorporate Mobile Payments
In 2022, there’s no excuse not to accept mobile payments. Mobile wallets like Apple Pay and Google Pay are quick, convenient, and secure—and your customers are probably already using them.
In fact, a recent study found that 78% of consumers would be more likely to shop with a retailer that offers mobile payments.
7. Marketing With Mobile Social Media Ads
Just like with any other kind of social media advertising, mobile social media ads can be a great supplement to your existing marketing efforts.
They’re especially useful for promoting special sales and events, or for targeting a specific audience that you think would be interested in your product or service.
One thing to keep in mind with mobile social media ads is that, because people are scrolling through their feeds on a smaller screen, you need to make sure your ad is eye-catching and attention-grabbing.
Use bright colors and strong visuals, and include a clear call to action so people know what you want them to do.
8 Keep an Eye On Your Mobile Customer Behavior
Small businesses should closely track customer behavior using mobile devices. This data can be used to improve the customer experience and target customers more effectively.
There are a few ways to track customer behavior:
Use a mobile marketing platform that provides analytics. Many platforms, such as Google Analytics and Mixpanel, offer mobile analytics tools.
Use a mobile app that tracks customer behavior. For example, Shopify’s iOS and Android apps track customer behavior data, such as what products were viewed and purchased, Abandoned Cart data, and more.
Use a third-party service that specializes in tracking mobile customer behavior data. One example is Flurry Analytics, which tracks data across millions of apps on behalf of its customers.
9. Harness The Power Of SMS Marketing
SMS marketing is one of the most effective ways to reach out to your customers on their mobile devices. It’s quick and easy, and you can reach a large number of people with just a few clicks. Here are some tips to get the most out of SMS marketing:
Keep your messages short and sweet. People are more likely to read and respond to shorter messages.
Make sure your message is clear and concise. Avoid using abbreviations or slang.
Include a call to action. Tell your customers what you want them to do, such as reply to the message, visit your website, or come into your store.
Offer an incentive. Customers are more likely to respond if they know they’ll get something in return, such as a discount or free shipping.
Send messages at the right time. Avoid sending messages late at night or early in the morning. Instead, send them during the daytime when people are more likely to be available.
10. Native Mobile Apps (A Bit Expensive Option)
Native mobile apps are those specifically built for a certain operating system and installed on phones and tablets through application stores, such as the Apple App Store or Google Play.
Native apps are generally more expensive to develop than other types of mobile apps because they need to be designed for each individual platform.
However, they can offer a number of advantages over other types of mobile apps, including easier access, better performance, and increased security.
If you’re considering a native mobile app for your business, make sure you have the budget to develop for multiple platforms and that you understand the extra level of maintenance required.
11. Register With Local Directories
Most people who use their mobile phones to find local businesses start with a search engine, but there are other ways to make sure your business comes up in mobile search results.
Mobile directories are searchable online databases of businesses that are organized by category, location, or both. Adding your business to a directory can help you reach new customers who are specifically looking for businesses like yours.
Some popular directories where you can register your business include:
-Google My Business: Claim and manage your business listing on Google Search and Maps for free.
-Bing Places for Business: Claim and manage your business listing on Bing for free.
-Yelp for Business: Claim and manage your business listing on Yelp for free.
15. Use Videos And GIFs
Video and GIF content is extremely popular right now, so it’s a great idea to incorporate them into your mobile marketing strategy.
Thanks to apps like Vine and Instagram, people are used to watching short videos, and they’re also more likely to watch a video on their mobile device than on their desktop computer.
You can use video content to give customers a behind-the-scenes look at your business or to promote new products or services. You can also create GIFs to use as marketing materials – just make sure they’re relevant and catchy.
Common Mistakes in Mobile Marketing
1. Not Having a Mobile-Optimized Website:
Make sure your website is responsive or has a mobile-specific version. More than 60% of web traffic now comes from mobile devices, so if your site doesn’t look good or work well on a smartphone, you’re missing out on a lot of potential customers.
2. Not Creating Location-Specific Pages:
Just as you would create different ads for different target markets, you should also create separate pages on your website for each location where your business has a physical presence.
This makes it easier for people to find the information they need when they’re searching for your business on their mobile devices.
3. Not Creating Mobile-Friendly Email Templates:
If you’re not using responsive email templates, chances are good that your emails are being deleted without being opened, especially on mobile devices.
Make sure your email marketing campaigns are optimized for mobile devices by using responsive templates.
4. Sending Too Many Messages:
Just because someone has given you their phone number doesn’t mean they want to be bombarded with texts and calls from your business.
If you do contact someone by text or call, make sure it’s relevant and important information that they will actually want to receive.
Otherwise, you risk coming across as intrusive and annoying, which will only hurt your business in the long run.
5. Ignoring Analytics:
Finally, one last mistake businesses make with mobile marketing is not using analytics to track results.
There are a variety of tools available that can help you track who is opening and clicking through your texts and emails, as well as what kinds of offers or deals are most popular with your target audience.
By tracking these results, you can adjust your strategy as needed to ensure that you’re getting the most out of your mobile marketing efforts.
Conclusion
In sum, Mobile marketing is more important than ever before. With over three billion active mobile users worldwide, businesses have a vast potential audience at their fingertips.
Moreover, mobile marketing is highly personalized, allowing businesses to target consumers based on their location, interests, and even purchase history.
If you are looking for similar services, RedFolk can help you creating your next successful mobile marketing campaign. Contact Now.