A customer in Orlando needs a new barber. She doesn’t open Google and scroll through ten links anymore. She opens ChatGPT and types, “Who’s the best barber near downtown Orlando?” In a few seconds she gets one clean answer with three shops. If yours isn’t one of them, you were never even in the running. This is happening across every industry RedFork serves, from dentists and contractors to auto shops and salons. More people are asking AI tools for recommendations, and those

Most companies start broadly. They build a product, then go looking for anyone who might buy it. The pitch is generic, the messaging tries to please everyone, and the marketing budget gets sprayed across audiences that have little in common. It feels like casting a wide net. In practice, it's how you end up competing on price against everyone and resonating deeply with no one. A vertical marketing strategy flips that logic. Instead of selling to a broad horizontal market, you