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17 Coffee Shop Marketing Ideas To Increase Business

Updated: Apr 3

Coffee is something everyone loves, Okay, almost everyone! Coffee drinkers in the United States average two to three cups of coffee (IBIS World) each day.

In the last five years, the US has seen a 2.4% growth (Statista) in the number of coffee shops each year.

As of 2022, there are 65,410 coffee shops (National Coffee Data) in the United States.

So whether you're a seasoned coffee shop business owner or are just starting out, it's always important to stay up-to-date on the latest trends in order to continue attracting customers.

In this blog post, we'll be sharing 17 coffee shop marketing ideas that you can use to increase traffic and boost your sales. Keep reading for inspiration!

1. Appealing Storefronts And Powerful Branding

Your storefront is one of the first things potential customers will see when they pass by your coffee shop.

It's important to make a good impression with an appealing and inviting storefront.

You can do this by ensuring your signage is clear and visible, and your window displays are attractive and well-designed.

However, a storefront that is poorly designed or not properly branded can be a major turn-off for potential customers.

In order to maximize its potential, It should be clean and inviting, and it should give customers a sense of what they can expect from the store.

Strong branding will also help to create a memorable experience for customers. Both of these factors can lead to increased foot traffic and higher sales.

Appealing storefront of a coffee store where a woman is sitting outside and having coffee

2. Create Google Business Profile

Creating and maintaining a Google Business Profile is an essential part of owning a coffee business.

It gives your business a chance to show up in search results and on Google Maps.

Not only will it help potential customers find your business, but it will also give you a platform to share important information about your company.

Make sure you update, your shop’s timing, contact details, website link, and location.

In addition, a GMB profile will allow you to track and respond to customer reviews, which can be invaluable for building trust and credibility.

3. Offer Free Sampling

Coffee is one of the most popular beverages in the world. However, competition among coffee stores is fierce, and customers often have difficulty deciding which store to patronize.

One way for coffee stores to stand out from the competition is to offer free sampling, Starbucks does this all the time.

Customers who are able to try a coffee before they buy it are more likely to be satisfied with their purchase, and they are also more likely to become repeat customers.

In addition, free sampling can help to generate word-of-mouth marketing, which is essential for any business.

Different coffee samples for the customers to try

4. Host A Giveaway

Any business looking for new marketing ideas should consider hosting a giveaway or contest.

This is especially true for coffee shops, as they can use these events to attract new customers and initiate word-of-mouth.

For example, a coffee shop could host a contest where customers submit their best coffee-themed photos.

The winner would then receive a prize, such as a free month of coffee.

This type of contest would not only be great for marketing, but it would also be a fun way to engage with customers.

Giveaways are also an effective marketing tool. For example, a coffee shop could give away a free bag of coffee to the first 100 customers who come in on a particular day.

This type of promotion would help to attract business and generate buzz.

5. Use Social Media to Attract New Customers

As a coffee shop owner, you know that customers are the lifeblood of your business. And in today's digital age, one of the best ways to reach new customers is through social media.

By creating a strong social media presence, you can reach a wider audience and build relationships with potential customers. Here are a few ideas to get you started:

  1. Use social media to tell your story. Share photos and posts that highlight the unique atmosphere of your coffee shop and what sets it apart from other businesses.

  2. Offer special deals and promotions. Post them across your social media channels.

  3. Offer discounts and giveaway coffee cards to followers who share or tag your business in posts.

  4. Start conversations on popular topics related to coffee culture.

  5. Use hashtags to maximize your reach and try to leverage new trends

6. Host Coffee And Food Events

People love food and coffee, so why not combine the two?

Hosting an event is a great way to get people in the door and try out your products. You could host a coffee tasting, or pair different coffees with desserts.

This is a great way to show off your product and get people talking about your brand.

Here are a few ways to do it:

  1. Invite local food truck vendors to set up shop outside the coffee store. This will give customers another reason to visit, and it will also give them a chance to try out the coffee store's products.

  2. Partner with a local bakery or grocery store to provide refreshments for an evening event. This will give customers a chance to sample the coffee store's wares while enjoying some delicious snacks.

  3. Host a quarterly meet-up for local business professionals. This type of event will not only bring in new customers but will also help the coffee store build its reputation as a gathering place for community members.

people interacting and talking to each other in a coffee store hosted the event

7. Share And Promote UGC And Customer Reviews

User-generated content (UGC) is a powerful marketing tool.

When customers post photos or write reviews about your coffee shop, make sure to share them on your social media channels.

As per the research trust and reputation are two key factors for buying from any business.

Almost 72% of consumers say that reading positive reviews online made them go for their first purchase or dine-in in a restaurant.

When people see that others are talking about your brand in a positive light, it helps create social proof, which leads to more customers.

8. Create An SEO Website For Your Store

Your website is often the first interaction potential customers have with your brand. Make sure it’s up to par!

A well-designed website will help you convert visitors into customers and keep them coming back for more.

For coffee stores, having a website that is optimized for search engines is essential for driving customers to their business.

It should be optimized for keywords related to coffee and cafes, such as "coffee," "espresso," and "cappuccino."

Also, it should include key information about the store, such as its location, hours of operation, and menu.

Make sure it’s easy to navigate, with clear links to important pages.

9. Engage With Live Entertainment And Socializing Games

Adding live entertainment is a great way to create a fun atmosphere. If you can get popular artists to perform at your coffee shop, even better!

This will help spread word-of-mouth about your business.

A coffee shop that hosts regular performances by local musicians is likely to attract a steady stream of regulars who appreciate the opportunity to see live music in an intimate setting.

Socializing games such as trivia night, open mic night, or chess competitions can also be popular draws, giving customers a chance to interact with one another in a fun and relaxed setting.

group of people / friends enjoying open mic in a coffee store

10. Host A Coffee Making Class

Coffee-making classes are a great way to educate potential customers about your product while also fostering a sense of community.

Classes can be anything from simple brewing tips to more complicated espresso techniques.

It will make people get more connected to a brand and give them an opportunity to make new friends with similar interests.

11. Create A Loyalty Program

A loyalty program is a great way to reward your regular customers and keep them coming back for more.

Offer discounts or freebies for those who sign up, and make sure to promote the program heavily so people are aware of it.

You can create a Loyalty Program for your customers by taking the following steps:

  1. First, you need to decide what type of points system you would like to offer. There are many options, such as awarding points for every purchase, offering bonus points for referrals, or giving a certain number of points for signing up.

  2. Once the points system is decided, you will need to set up a way for customers to track their points. This can be done by using physical cards that are stamped with each purchase, setting up an online account where customers can log in and view their balance, or using a mobile app.

  3. The next step is to choose what rewards your want to offer. It can be discounts on future purchases, free drinks or merchandise, or early access to new products or flavors.

12. The Local Community Are Best

One of the best ways to market your coffee shop is to get involved with the local community.

Sponsor a little league team, host a charity event, or partner with other businesses in the area to support it. This will help you build up goodwill and make your shop more visible.

13. Invest In Quality Interior

The interior of your coffee shop is as important as your exterior. Once the customer is inside, the ambiance is the most significant factor to keep them coming back, other than your product.

There are a few things you can do to make their interiors more pleasing and attention-grabbing.

Make sure you choose furnishings and decor that reflect the theme or atmosphere they're going for.

A cozy cafe might have comfy armchairs and warm lighting, while a more modern place might have sleek furniture and bright pops of color.

Provide the layout inviting, with plenty of space for customers to move around comfortably. Keep the space clean and clutter-free, so it looks relaxing.

coffee store interior

14. Join Food Delivery Apps

By joining food delivery apps like Uber Eats, DoorDash, and Grubhub, you can increase your coffee shop’s reach and bring in new customers.

Online food delivery has become popular among millennials and Gen Z. Also. the pandemic skyrocketed delivery sales.

By joining these platforms you will be able to reach a broader audience for your coffee business.

15. Invite Influencers and Food Bloggers

One of the popular online marketing forms nowadays is working with influencers and food bloggers.

By inviting them to promote your coffee business, you can reach a wider audience, build brand awareness, and generate more leads and sales.

At the same time, you'll be able to tap into the influencer's audience and get them talking about your coffee business.

You can ask them to come live when they are at your store, post photos or videos on their social media accounts, use your hashtags, or leave a positive review by tagging your business.

An influencer sitting in a coffee store listening to the music and posting about the coffee store on her social media accounts

16. Implement Bottomless Mug

Many coffee shops offer a bottomless mug approach to promote their business.

For a set price, customers can enjoy unlimited coffee refills throughout the day.

This can be a great way to encourage customers to keep coming back, as they know they can always get a fresh cup of coffee whenever they want.

Moreover, it can also help to boost sales during slow periods, as customers are more likely to buy other items (such as food or snacks) when they are already in the store.

Overall, the bottomless mug approach can be a great way for coffee shops to drive business and create loyalty among their customer base.

17. Start Email Marketing

One of the most effective marketing tools available to coffee shops is email marketing.

By sending promotional emails to customers and potential customers, coffee shops can reach a wide audience without incurring significant advertising costs.

Email marketing can also be highly customized, allowing you to target specific groups of customers with messages that are relevant to their interests.

In addition, email marketing campaigns can be easily tracked, so you can gauge their effectiveness and make necessary adjustments.


These ideas are absolutely on point for taking your coffee shop marketing to the next level. Let us know what other coffee shop marketing ideas have you tried.

Also, these are only a few coffee shop marketing ideas to help increase foot traffic and bring in new customers - there are endless opportunities for creativity when it comes to promoting your unique brand.

At Redfolk, we specialize in helping small businesses like yours build amazing websites and create a digital marketing strategy that gets results. Contact us.


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