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How To Buy Shopify Store? An Expert Guide

Updated: May 24

E-commerce is booming, and with it, the desire to own a successful online business. But what if you don't want to start from scratch?  

Buying an existing Shopify store presents a tempting option – it's like inheriting a running business with established processes, a customer base, and potentially, a healthy revenue stream.

how to buy a Shopify store

This guide equips aspiring e-commerce entrepreneurs with the knowledge to navigate the process of acquiring a Shopify store.

Why Consider Buying a Shopify Store?

Did you know that currently 2.18 million online stores operate on the Shopify platform? This shows how important Shopify is in e-commerce.  

Here's why buying a Shopify store might be your perfect launchpad:

  • Faster Launch: Skip the initial setup phase of building a brand, product sourcing, and website development.

  • Established Customer Base: Inherit a pool of loyal customers, reducing the need for extensive marketing efforts from the get-go.

  • Proven Track Record: Access historical sales data and financial records to gauge the store's performance and growth potential.

Where to Find Your Perfect Shopify Store?

Explore these platforms to find the perfect store that will take your product to new heights.

Online Marketplaces

Reputable platforms like Flippa, Empire Flippers, and Shopify Exchange connect buyers and sellers of online businesses.

These marketplaces often have filters to narrow down your search based on industry, revenue range, and store age.

Business Brokers

Experienced brokers specialize in matching buyers with suitable businesses. 

They can provide valuable guidance throughout the buying process, including negotiation and due diligence.

Private Sales

Businesses might be listed for sale through personal connections or private forums. 

This approach can be faster, but thorough research is crucial to ensure the legitimacy of the deal.

Evaluating a Potential Purchase

Not every Shopify store is created equal. Before purchasing one, a thorough evaluation is important.

Here are key factors to meticulously assess:

Financial Performance

Request access to the store's financial statements, including revenue reports, profit margins, and historical sales data. 

Analyze trends, identify any red flags, and ensure the business is financially sound.

Traffic Sources

Understanding how the store attracts customers is essential. Dig into the website's traffic sources, such as organic search, paid advertising, and social media.

A diverse traffic mix indicates a strong foundation.

Inventory Management

Evaluate the store's supplier relationships, product fulfillment process, and inventory management systems. 

Inefficiencies in these areas can lead to stockouts and hinder customer satisfaction.

Customer Reviews and Brand Reputation

Read customer reviews online and gauge the store's overall brand image. A positive reputation indicates a loyal customer base and trust in the brand.

Due Diligence: The Business Behind the Store

Going beyond surface-level evaluation is paramount. Here's what a comprehensive due diligence process entails:



Financial Records

Scrutinize tax returns, bank statements, and accounting records. Ensure accuracy and alignment with the presented information.

Legal Documents

Verify ownership, licenses, and existing contracts with suppliers or third-party vendors.

Website Traffic Analysis

Utilize analytics tools to examine traffic sources, user behavior, and conversion rates.

Marketing Strategies

Evaluate current marketing efforts, including email marketing, social media campaigns, and advertising strategies.

Negotiation and Transfer: Sealing the Deal

Once you've thoroughly evaluated the store and completed due diligence, negotiation with the seller commences. This stage involves:

Price Negotiation

Don't solely rely on the seller's asking price. Conduct thorough market research. Research recent sales of similar Shopify stores within the same niche. 

Look for stores with comparable revenue, profit margins, and traffic figures. Platforms like Empire Flippers and Flippa offer valuable data points.

Utilize online business valuation tools that consider factors like the store's financial performance, brand reputation, and growth potential.

Negotiation Strategy

Armed with your research and valuation estimates, present a well-supported offer to the seller. 

things to know before buying a shopify store

Highlight areas where the store might require additional investment (e.g., marketing improvements) to justify a lower price point.

Be prepared to make concessions but avoid significantly exceeding your initial budget.

Legal Agreements

Don't underestimate the importance of a lawyer! They'll be your champion throughout the negotiation and transfer.

They'll write up a clear agreement outlining the price, payment terms, and any "what-ifs."  

They'll also legally transfer ownership of the store's assets, like the domain name, inventory, and customer data, to you.  

Additionally, they'll ensure you own all the copyrights, trademarks, and other creative aspects of the business.  

Most importantly, they'll identify any potential legal issues and handle them, safeguarding your investment from unexpected problems.

Beyond the Benefits: Potential Challenges to Consider

While acquiring a Shopify store offers advantages, be mindful of potential challenges:

  • Hidden Debts or Liabilities: A thorough financial audit can help uncover any undisclosed financial burdens.

  • Integrating Existing Systems: Migrating the store's data, marketing platforms, and fulfillment processes to your systems might require additional investment.


Buying a Shopify store can be an excellent way to become an e-commerce entrepreneur. 

By following this guide, conducting thorough due diligence, and seeking professional assistance, you can increase your chances of acquiring a successful online business that fuels your entrepreneurial journey.


What are the fees involved in buying a Shopify store?

Purchase Price: This is the main cost, negotiated between you and the seller. It reflects the store's value based on factors like revenue, profit, and growth potential.

Transfer Fees: There might be fees associated with transferring ownership of the domain name, depending on the registrar used.

Legal and Professional Fees: Consulting a lawyer and potentially a business valuation expert incur fees to ensure a smooth transaction and protect your interests.

Do I need any experience to buy a Shopify store?

How long does the process of buying a Shopify store take?


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