Did you know that the interior design industry in the US is worth an estimated $23 billion annually? Or that the demand for interior designers is only going to continue to grow in the years ahead?
If you're looking to start or expand your career in interior design, then read on. In this article, we'll share some marketing tips guaranteed to help you succeed.
Narrow Down Your Niche
Narrowing down your niche is one of the most important things you can do as an interior design business. It can help you to become better known in your community, make it easier to target your ideal clients and set you apart from the competition.
But what does it mean to niche down? And how do you go about doing it?
First, Define Your Ideal Client
The first step is to get clear on who your ideal client is. To do this, you'll need to consider things like:
Their design preferences
Once you have a good understanding of who your ideal client is, you can start to market specifically to them. This will make it easier to attract the right clients and convert them into paying customers.
Second, Choose A Specialty Or Focus Area
There are many different areas that you could specialize in as an interior designer. But it's important to choose one (or two) that you're passionate about and that you have a good understanding of.
Some popular focus areas include:
Once you've chosen your specialty, you can start to position yourself as an expert in that area. This will make it easier to attract clients who are looking for someone with your specific skills and knowledge.
Follow These 15 Marketing Strategies For Your Interior Design Business Success
1. Develop A Strong Brand
As an interior designer, your brand is everything. It's how you present yourself and your business to potential clients, and it's what sets you apart from the competition. Your brand should be reflected in everything from your website and marketing materials to the way you interact with clients.
To develop a strong brand, start by defining your target market. Who are you trying to reach? What needs do they have that you can help them with? Once you know your target market, craft a message that resonates with them and reflects your unique strengths.
2. Provide Interior Design Services Online
With the rise of technology, more and more people are shopping for services online. As an interior designer, you can take advantage of this trend by offering your services online. There are a few different ways you can do this:
Offer virtual consultations
Sell design plans
Provide an online space planning service
By offering your services online, you'll be able to reach a wider range of clients, including those who might not be able to come to your physical location or vice versa.
3. Grow Your Social Media
Social media is one of the most powerful marketing tools at your disposal. It's a great way to connect with potential clients, share your work, and build relationships with other professionals in the industry.
When using social media, it's important to be strategic.
Choose the platforms that make the most sense for your business.
Create content that is interesting, informative, and visually appealing.
Finally, interact and engage with other followers regularly to build relationships and grow your following.
4. Start Interior Design-Related Blogging
Blogging is a great way to build your brand, attract new clients and show off your craft. But where do you start?
Choose a focus for your blog. Are you going to write about general interior design tips? Home staging advice? Decorating on a budget? Once you've chosen a focus, come up with a list of topics related to that focus. Then, start writing! Be sure to include lots of images and make your posts visually appealing and informative.
5. Free Consultations
By offering a free consultation, you're giving potential clients a taste of what it would be like to work with you. This is a great opportunity to show off your skills and build relationships.
To make the most of your free consultations, be sure to focus on the needs of your potential client. What are they looking for in an interior designer? What are their design goals?
By asking questions and really listening to the answers, you can demonstrate your value as an interior designer and set yourself apart from the competition.
6. Get Benefit From Instagram
Instagram is a highly visual platform that you can use to showcase your portfolio. But it's important to use the platform strategically.
Make sure you're using hashtags, tagging relevant accounts, and posting high-quality images.
Also, take advantage of Instagram Stories and live video features to give potential clients a behind-the-scenes look at your business.
7. Show Off On Your Pinterest Boards
Pinterest boards are a great way to show your work to the world and get found by potential clients. You can use Pinterest to post different rooms you have designed, before and after photos, mood boards, and more.
By using keywords and tagging relevant interior design accounts, you can ensure that your boards are getting seen by people who are interested in your work.
By creating pins that showcase your unique style, you can attract attention from potential clients and collaborators. If you're looking for new interior design marketing ideas, Pinterest should be on your list!
8. Product Quality Video Content
Video allows you to share your design process, highlight finished projects, and give potential clients a behind-the-scenes look at your business.
Video is an incredibly versatile medium - you can use it to create informative tutorials, share customer testimonials, or simply post short clips of your work.
Make sure. It's better to have a few high-quality videos than a ton of low-quality ones. Also, be sure to promote your videos across all of your social media channels to get the most views possible.
9. Utilize Virtual Staging
Virtual staging is an excellent way to show clients what your design ideas would look like in their space. By using software to digitally furnish a room, you can give your clients a realistic preview of your work.
This is an especially valuable tool if you're working with clients who are located far away. It's also a great way to save time and money on physical staging.
Also, when you are new in the industry, virtual staging is a great way to exhibit your design skills if you don't have any finished projects yet.
10. Invest In Google Ads
Use Google Ads to get your interior design business in front of potential clients who are actively searching for services like yours.
To create a successful campaign, start by targeting service-based keywords that potential clients are likely to search for. For example, if you're an interior designer in Los Angeles, you might target keywords like "interior design los Angeles" or "los angeles interior designers."
Then, create ads that are relevant and engaging. Make sure your ads lead to a landing page on your website that is designed to convert visitors into leads.
By using Google Ads, you can reach potential clients at the exact moment they're looking for an interior designer - making it one of the most effective marketing strategies.
11. Build A Portfolio Page On Your Website
A portfolio page on your website should showcase the best of the work you have completed or are in progress.
Your portfolio should include high-quality photos, as well as a brief description of each project. Be sure to include relevant keywords so that potential clients can find your portfolio when they're searching online.
If you don't have a lot of finished projects yet, you can also include design concepts, sketches, or mockups. Anything that shows off your skills and creativity will help you attract attention from clients.
12. Use Industry Lead Generation Sites
There are a number of lead-generation sites that cater to the interior design industry. These sites allow you to showcase your work, connect with potential clients, and generate leads for your business.
Some of the most popular lead-gen sites for interior designers include Houzz, HomeAdvisor, and Thumbtack. By creating a profile on these sites and promoting your business, you can reach a large audience of potential clients who may not be familiar with your work.
13. Send Direct Mail Offers
By sending a direct mail offer, you can promote your services and generate leads for your business.
To create a successful direct mail campaign, start by creating a list of potential clients in your target market. Then, design an eye-catching postcard or flyer that promotes your services. Be sure to include a call-to-action so that potential clients know how to get in touch with you.
14. Develop A Referral Program
A well-designed referral program can get you good leads and word-of-mouth. To create a referral program, start by offering a discount or incentive to customers who refer someone to your business. Then, promote your referral program on your website and through your other marketing channels.
You can also reach out to past clients and ask them to spread the word about your business. By running a referral program, you can quickly attract new leads resulting in more business.
15. Build Partnerships With Brands
If you want to be a top interior designer, you need to know how to build partnerships with significant brands. This will not only give you more exposure but will also give you access to high-end products that your clients will love.
To build partnerships with brands, start by reaching out to companies that make products that would be a good fit for your business. For example, if you're an eco-friendly interior designer, you might reach out to companies that make sustainable furniture or eco-friendly paint.
Then, offer to promote their products on your website and social media channels. In exchange, ask for a discount or commission on sales.
If you enjoyed these interior design marketing ideas and would like to learn more, or if you have any questions about how we can help you with your digital marketing, please reach out to us. We’re always happy to help you put together a plan that will showcase your unique style and bring in new clients.