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12 Marketing Challenges For Small Businesses And Their Solutions

Updated: Mar 9, 2023

If you're a small business owner, marketing can feel like a daunting task. There are so many options and strategies to choose from, and it's hard to know where to start.

But don't worry - we're here to help. In this blog post, we'll share some of the most common marketing challenges faced by small businesses, and offer some practical solutions.

So if you're ready to take your marketing to the next level, read on!

Lack Of Marketing Budget

One of the most common marketing challenges that small businesses face is having a limited marketing budget. This can make it difficult to compete with larger businesses that have more money to spend on marketing and advertising.


There are a few ways to overcome this challenge:

  1. Get creative with your marketing. There are many free or low-cost marketing tools and strategies that can be just as effective as more expensive ones.

  2. Prioritize your marketing efforts. Focus on the activities that will have the biggest impact and are most likely to generate results.

  3. Leverage social media. Platforms like Facebook, Twitter, and Instagram are free to use and can be very effective for reaching your target audience.

  4. Use word-of-mouth marketing. Encourage your satisfied customers to spread the word about your business to their friends and family.

  5. Make use of local media outlets. Radio, TV, and print media outlets in your community can be great resources for promoting your business without breaking the bank."

Difficulty Keeping Up With Trends And Technology

When you’re running a small business, it can be difficult to keep up with the latest trends and technologies. This can be difficult because, as a small business owner, you likely have other responsibilities that take up your time (such as running the day-to-day operations of your business).

This is especially true in the world of marketing, where new platforms and strategies are constantly emerging. If you don’t stay on top of the latest trends, you risk falling behind your competitors.


First, set aside some time each week to read marketing blogs and articles. This will help you stay on top of the latest industry news and give you ideas for how to improve your marketing strategy.

Keep an eye on your competitor's online presence to see how they are producing content, what kind, and on which platforms.

Another great way to stay up-to-date with marketing trends is to attend industry events.

Finally, don’t forget to network with other marketers and small business owners. You can connect with them online through social media or professional networking sites like LinkedIn to exchange ideas and learn about new trends.

woman holding a tab that reads latest update

Increasing Brand Visibility And Producing Quality Leads

There are many marketing challenges that small businesses face daily. To stay afloat and remain competitive, they must overcome these obstacles.

One of the most common challenges is increasing visibility and generating quality leads. This can be difficult, especially for businesses that are just starting or don’t have a large budget for marketing.


  1. Learn which platforms your target audience uses. Use those social media platforms to connect with potential customers and promote your business.

  2. Create quality content (such as blog posts, eBooks, infographics, etc.) that will help you attract leads and drive traffic to your website.

Choosing The Right Marketing Platform And Technology

The barriers to entry for marketing a small business have never been lower. Technology has made it possible for businesses of all sizes to reach a global audience with just a few clicks. But with so many options available, how do you know where to start?

There are dozens of different marketing platforms and technologies out there, each with its strengths and weaknesses. To make things even more complicated, the landscape is constantly changing as new platforms and technologies are introduced. So how do you choose the right one for your business?


Here are a few things to keep in mind:

First, identify your goals. What are you trying to accomplish with your marketing? Do you want to increase brand awareness? Drive traffic to your website? Generate leads or sales? Once you know what you want to achieve, you can narrow down your choices.

Next, consider your budget. There are free and paid options available for almost every platform and technology, so it’s important to know how much you’re willing to spend. Keep in mind that the cost of a platform or technology is often just a small part of the overall cost of using it (you also need to factor in things like staff time, training, etc).

Then, take into account your skills and resources. Do you have the expertise in-house to use a particular platform or technology effectively? If not, is there someone on your team who can be trained? Or will you need to outsource this part of your marketing effort?

Finally, don’t forget about customer preferences. Just because a particular platform or technology is popular doesn’t mean it’s right for your business. Make sure you understand how your target customers prefer to consume information before making any decisions.

man working on his phone and laptop showing integration of technology

Developing Fresh Content

One of the most common marketing challenges that small businesses face is producing regular content. With the rise of digital media, businesses need to produce more content than ever before to keep up with the demand of their customers. However, creating quality content can be expensive and time-consuming, especially for businesses with limited resources.


  1. Use tools like Canva to create templates and reuse the designs with little changed to save time.

  2. On the other hand, hire a content marketing agency: A content marketing agency can help you produce high-quality content regularly without breaking the bank.

  3. Distribute your content for free. Simply post your articles, infographics, or videos on your social media pages and watch your reach grow.

  4. Create evergreen content: Evergreen content is timeless and relevant no matter when it’s published. This type of content is ideal for small businesses because it can be used again and again without becoming outdated.

Building A Social Media Presence

Small businesses often face a number of challenges when it comes to creating a social media presence. One of the biggest challenges is simply finding the time to create and post content.

Social media requires a constant stream of fresh content, and small businesses may not have the resources to dedicate someone full-time to managing their social media accounts.

Another challenge is staying relevant and interesting. With so much competition, it can be difficult for small businesses to capture attention and stand out from the crowd.


Fortunately, there are a number of ways that small businesses can overcome these challenges.

  1. Use tools like Hootsuite or Sprout Social to schedule and automate posts. This frees up time so that businesses can focus on other tasks.

  2. Partner with influencers or other brands in order to reach a wider audience. By collaborating with others, small businesses can tap into new audiences and build their social media presence quickly and efficiently.

social media channels with a mobile in center

Trying To DIY It All

One of the main challenges that small businesses face is not being able to delegate or outsource tasks. Business owners often try to do everything themselves in an attempt to save money, but this can lead to burnout and a lack of focus on the core product or service.


  1. Create a clear plan and budget for marketing so that you can delegate or outsource tasks that are outside of your expertise.

  2. You can also look for free or low-cost resources that can help you with specific tasks, such as design, social media, or copywriting.

  3. Build a team of marketing experts who can help you with different aspects of your marketing efforts. This can be done by hiring freelancers or contractors, or by working with marketing agencies.

Engaging Your Customers

Many small businesses struggle to find ways to engage with their customers. customer engagement is important because it helps to build loyalty and encourages customer retention.


Social media can be a great way to connect with customers and create a connection with them. Allocate 15-30 minutes at the end of the day, to answer your follower's comments and queries.

Use Customer Relationship Management (CRM) software. This software can help small businesses keep track of their customers and interact with them on a more personal level.

Consistent Marketing Efforts

If your marketing efforts are sporadic and uncoordinated, it’ll be hard to measure their effectiveness and you’ll probably waste a lot of time and money. A lack of consistency can also damage your brand and make it harder for customers to remember you.

Also, with a limited budget and staff, it can be difficult to maintain a consistent marketing presence across all channels


Develop a marketing plan that sets out your overall goals and how you’re going to achieve them. Once you have a plan in place, stick to it as much as possible.

That doesn’t mean you can never change tact – if something isn’t working, by all means, try something different – but having a plan will help keep you focused.

Also, the key to overcoming this challenge is to focus on quality over quantity. It is better to produce a few well-executed campaigns than to spread yourself too thin with multiple mediocre ones.

Creating A Great Customer Journey Experience

Creating a great customer journey experience is one of the most important marketing challenges for small businesses. A good customer journey will result in satisfied customers who keep coming back for more, which is essential for any business to thrive.

Many factors contribute to a great customer journey, but some of the most important ones include providing excellent customer service, having a well-designed website, engaging social media presence, and making it easy for customers to find what they need.


Customer service is crucial for any business, but it’s especially important for small businesses. Small businesses need to provide their customers with a personal touch that larger businesses can’t always offer. This means going above and beyond to make sure your customers are happy with their purchase, and that they feel valued as individuals.

Your website is often the first point of contact between you and your potential customers, so it’s important to make sure it makes a good impression. Your website should be well-designed and user-friendly, with clear and concise information about your products or services.

Your social media channels should provide insight into your brand story so they feel part of it. Post valuable and engaging content and be responsive to their queries.

satisfied customer standing at a billing counter

Running Paid Ad Campaigns While Maximizing Your ROI

Paid advertising is a great way to get your brand in front of a large audience quickly, but it can be costly. Many small businesses with limited budgets do not have the luxury to start spending big budgets on ads.


Here are a few tips for running paid ad campaigns while maximizing your ROI:

Start with a small budget. You can always increase your budget if you see that your ads are performing well.

Make sure you target your ads to the right audience. Use demographic information and interests to target your ads so that they are shown to people who are more likely to be interested in what you have to offer.

Monitor your results carefully. Keep track of how many clicks your ads are getting and how much traffic they are sending to your website. Adjust your campaign accordingly to get the most out of your budget.

Use negative keywords. Negative keywords help you avoid wasting money on clicks from people who are not interested in what you have to offer. For example, if you sell women’s clothing, you might want to add “men” as a negative keyword so that your ad is not shown to men who are not interested in women’s clothing.

Finding The Right Partner To Help Your Business Scale

As your business grows, you’ll eventually need to start thinking about how to scale your marketing efforts to keep up with demand. But scaling your marketing budget and managing a larger team can be difficult for small businesses.

One of the best ways to scale your marketing efforts is to partner with an agency that can help you manage your budget and grow your team. But finding the right agency partner can be difficult, especially for small businesses.


Here are a few tips for finding the right agency partner for your small business:

  1. Make sure they understand your business: The first step is to find an agency that understands your business and its unique challenges.

  2. Make sure they have experience working with small businesses: You want to find an agency that has experience working with small businesses and knows how to effectively market them. Otherwise, you could end up wasting time and money on an ineffective marketing campaign.

  3. Get referrals from other small businesses: The best way to find a good agency partner is to get referrals from other small businesses that have used their services. Ask around and see if anyone has any recommendations.

We love small businesses as they are an essential part of the economy. So we at RedFolk, have been working with small businesses and helping them with branding, website creation, and marketing strategies, tailored to their need.

If You are Small Business, we are here to help you. Contact Us!


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