PPC for Dentists: Ads That Book New Patients (2026)
Updated: 5 days ago
7:10 a.m.: "emergency dentist open now." 12:45 p.m.: "dentist near me that takes my insurance." 9:50 p.m.: "how much are dental implants." Three searches, typed by 3 different people on the same Tuesday, each wanting something different from the practice they pick. Most dental ad accounts answer all 3 with one campaign, one budget, and one homepage.
PPC for dentists works when you split the account by what the patient needs next. Run 3 lanes. An urgent-care campaign buys calls only while someone answers the phone live. A new-patient campaign sends checkup, cleaning, and insurance searches to online booking. A big-case campaign sells consultations for implants, clear aligners, and cosmetic work. Give each lane its own budget, schedule, landing page, and conversion goal. Then judge all 3 by cost per booked new patient, imported from your practice management software, instead of by clicks or calls.
This guide covers paid search. Your Business Profile, procedure pages, and organic rankings are in our guide to SEO for dentists.
The Short Version
Verdict: split the account into 3 lanes and let open chair time set the budget. Urgent searchers want someone close who answers now, so that lane runs only during staffed hours, targets people physically nearby, and counts only calls long enough to be real. New-patient searchers compare plans, hours, and first-visit details, so that lane sends them to a page where they can book. Big-case searchers take weeks to decide, so that lane sells a consultation and measures consults booked and kept. Track booked new patients, not leads. Keep remarketing lists off implant and surgery campaigns, where Google's health policy doesn't allow them. And in Florida, write ad text that states facts, not praise.
Key Takeaways
Quick answer: dental clicks are among the most expensive in Google Ads. The gap between a lead and a patient sits at the front desk, and Google's health rules limit how implant and surgery ads can target people.
Dental clicks cost more than most. WordStream's 2026 benchmarks put Dentists and Dental Services at an $8.00 median cost per click, the third highest of 23 industries, with a 10.67% conversion rate and a $72.97 cost per lead.
Fewer people click dental ads. The same report put the dental click-through rate at 5.66%, the second lowest of the 23 industries, so relevance and ad copy carry more weight.
Remarketing isn't open for every procedure. Google treats invasive procedures, including surgery and injections, as sensitive health content, and ads in that category can't use Customer Match, remarketing lists, audience expansion, or lookalikes.
Call-only ads are on their way out. Google stopped letting advertisers create them in February 2026, and existing ones stop serving in February 2027.
Florida limits what a dental ad can say. State law bars laudatory statements, fear appeals, and fee information without a minimum-fee disclaimer, and ads for free or discounted services need a required statement.
What Does PPC Cost a Dental Practice in 2026?
Quick answer: expect about $8 per click and $73 per lead as a national median, with emergency and implant terms usually costing more. What decides profit is cost per booked new patient, which depends on how many leads your front desk books and how many of those patients show up.
Start with the public benchmark. WordStream and LocaliQ's 2026 report covers 13,474 U.S. search campaigns that ran from April 2025 to March 2026, and its "averages" are medians.
Metric | Dentists and Dental Services | All industries |
Click-through rate | 5.66% | 6.64% |
Cost per click | $8.00 | $5.42 |
Conversion rate | 10.67% | 8.18% |
Cost per lead | $72.97 | $66.69 |
Source: WordStream, 2026.
Read the table row by row. Fewer people click dental ads, and each click costs more, but the people who do click convert well. That pattern rewards tight ads that speak to one need, and it punishes accounts that pay $8 for a click and send it to a homepage.
Turn Cost per Lead Into Cost per Booked New Patient
A lead is a call or a form. A patient is someone in the chair. Divide your cost per lead by the share of leads you book, then by the share of booked patients who show up:
Cost per lead | Share of leads booked | Cost per booked new patient | Share who show | Cost per seated new patient |
$72.97 | 60% | $121.62 | 85% | $143.08 |
$72.97 | 40% | $182.43 | 85% | $214.62 |
$72.97 | 25% | $291.88 | 85% | $343.39 |
Same ads, same cost per lead. The practice that books 60% of its leads pays less than half as much per seated patient as the one that books 25%. That's why this guide gives the front desk its own section.
Set the Budget From the Schedule, Not a Percentage
Work backward from open chair time. Decide how many new patients each lane can absorb next month, then multiply by your cost per booked new patient. At $182.43 per booked patient, 15 new patients cost about $2,736 in ad spend.
Then check the math against value. Pull the average first-year production for a new patient from your practice management software, split by lane if you can. An emergency patient who becomes a hygiene regular is worth far more than the first visit, and one implant case can carry a month of consultation spend. Your own production report is the number that tells you how much each lane can afford per booked patient.
Why Does One Dental Account Need 3 Campaigns?
Quick answer: urgent, routine, and big-case patients search differently, decide on different timelines, and need different pages. Separate campaigns give each lane its own budget, hours, targeting, and measurement, so expensive emergency clicks don't eat the money meant for implant consultations.
We call this the Three-Lane Build:
Setting | Urgent lane | New-patient lane | Big-case lane |
What the patient is thinking | "Can someone see me today?" | "Who takes my plan, and when can I get in?" | "Am I a candidate, and what will it cost?" |
Example searches | emergency dentist, toothache, broken tooth, dentist open Saturday | family dentist, dentist accepting new patients, teeth cleaning, dentist that takes [plan] | dental implants, clear aligners, veneers, dentures, full mouth restoration |
When ads run | Only while a person answers live | All day for online booking; call assets during office hours | All day, since decisions happen evenings and weekends |
Location option | Presence, drawn by drive time | Presence | Presence, with a wider radius if patients travel for big cases |
Landing page | Call-first emergency page | New-patient page with plans, first visit, and booking | One page per case type with candidacy, timeline, cost factors, and financing |
Main conversion | Qualified calls, then booked emergency visits | Booked new-patient appointments | Consultations booked, then consultations kept |
Budget rule | Set by emergency slots per day | Set by open new-patient slots per week | Set by consultation capacity and case value |
Number to watch | Answer rate and cost per booked emergency visit | Cost per booked new patient | Cost per kept consultation and case acceptance |
Mixing the lanes causes predictable damage. The daily budget runs out on expensive emergency clicks by mid-afternoon. Smart Bidding learns from a blend of 2-minute emergency calls and 20-minute implant questions and gets good at neither. And the monthly report can't tell you which kind of patient the money bought.
How Do You Build the Urgent-Care Campaign?
Quick answer: run it only while a person answers live, and target people physically near the office. Bid on urgent phrases in phrase and exact match, send clicks to a call-first page, and count only calls long enough to be real requests for care.
Run Ads Only While Someone Answers Live
An emergency ad that rings voicemail pays for a click and sends the patient to the next practice on the list. Set the ad schedule to the hours a person picks up, including early mornings or Saturdays only if you staff them. If you use Smart Bidding, Google says ads strictly follow the schedule you set, and manual time-of-day bid adjustments aren't used (Google Ads Help). So the schedule is your on and off switch, and Google adjusts bids inside it. You can also schedule call assets so your number shows only when the office can take calls (Google Ads Help).
Target People Who Are Nearby, Not Just Interested
Google's default location option, Presence or interest, also reaches people who've shown interest in your area without being there (Google Ads Help). For a toothache, that's too wide. Switch the urgent lane to Presence, which reaches people in or regularly in your area, and draw the radius by realistic drive time rather than county lines.
Move Off Call-Only Ads Before 2027
If your account still runs call-only ads, plan the switch now. Google removed the option to create new call-only ads in February 2026, and existing call-only ads stop receiving impressions in February 2027 (Google Ads Help). The replacement is a responsive search ad with a call asset. Build those before the old ads go dark, so your call history isn't interrupted.
Count Calls Long Enough to Be Real
Google counts a call from an ad as a conversion only when it lasts longer than a minimum you choose (Google Ads Help). Pull a week of call logs, see how long a real "can you see me today?" call usually runs, and set the threshold just below it. Wrong numbers and sales calls stop counting, and Smart Bidding stops chasing them.
What the Emergency Page Needs
A tap-to-call button at the top, with your hours beside it.
Your same-day policy in plain words. Say when you can usually fit people in and what happens if the day is full.
What to do right now, written by your dentist, including when to go to an emergency room instead.
Insurance and payment basics, so the caller's first question is already answered.
Parking and the entrance, for someone in pain who has never been to your office.
How Do You Build the New-Patient Campaign?
Quick answer: bid on family, new-patient, cleaning, and in-network insurance searches, then send every click to a new-patient page that answers the plan question and lets people book online. Optimize toward booked appointments, not form fills.
This lane fills the hygiene schedule and feeds every other lane over time. Its searchers aren't in pain. They're comparing, often on a lunch break or after the kids are in bed, and they leave when the page doesn't answer the question that brought them.
Bid on insurance plan names only for plans you're in network with. A click from someone whose plan you don't take costs the same as any other and ends in a disappointed call. If you're out of network with a popular plan, explain how out-of-network visits work on the page, and leave that plan's name out of your keywords.
Build the new-patient page around 6 answers:
Plans you accept, listed by name, plus what happens if a patient's plan isn't listed.
What the first visit includes and how long it takes.
Ages you see, and whether families can book back-to-back.
Hours, especially early, evening, and Saturday times.
Languages spoken by your dentists and front desk.
Online booking or a request-a-time form that works on a phone, with the earliest open slot visible if your scheduler can show it.
Keep the new-patient lane running around the clock for online booking, and schedule its call assets to office hours. A booking request at 9:50 p.m. is a patient. A missed call at 9:50 p.m. is a lead you paid for and lost.
How Do You Sell Implants, Aligners, and Cosmetic Cases With Search Ads?
Quick answer: give each case type its own campaign and page, sell a consultation rather than a procedure, and measure consultations booked and kept. Expect a longer decision, and plan follow-up by email with permission, since Google doesn't allow remarketing lists for surgical procedures.
Implant, aligner, and cosmetic patients rarely book on their first visit to your site. They compare practices, check financing, and talk it over at home. Separate campaigns per case type keep a busy implant month from starving your aligner budget, and they show you which case type pays.
Each big-case page should answer, in this order:
Am I a candidate? Plain language on who the treatment fits and who it doesn't.
How long does it take? Visits, healing time, and when the patient can eat and smile normally.
What moves the cost? The factors, not a number you can't stand behind. If you publish fees in Florida, follow the disclaimer rules in the Florida section below.
How can I pay? Phased plans, financing, and what insurance usually covers.
Who does the work? The dentist's training and experience with this procedure.
What does it look like? Real photos of your office and team. Before-and-after photos need the patient's written authorization.
Book a consultation. One clear action, visible without scrolling on a phone.
Measure 2 conversions: consultation booked and consultation kept. The second one tells you whether your ads found real candidates or curious browsers.
Which Keywords and Negatives Belong in Dental PPC?
Quick answer: keep urgent phrases, new-patient phrases, and case-type phrases in their own campaigns, mostly in phrase and exact match. Then block job seekers, do-it-yourself searches, insurance shoppers, specialties you don't offer, and pet owners, and review the search terms report every week.
Phrase and exact match keep spend close to the searches you want. Broad match can work later, paired with Smart Bidding, once booked-patient data is flowing back into the account (Google Ads Help).
Lane | Keyword themes |
Urgent | emergency dentist, toothache dentist, broken tooth repair, lost filling, dentist open today, weekend dentist |
New patient | family dentist, dentist accepting new patients, teeth cleaning, dental checkup, dentist that takes [in-network plan], dentist for kids and adults |
Big case | dental implants, implant dentist, clear aligners, veneers, dentures, same-day crowns (only if you offer them) |
This starter list of negatives covers the searches that waste the most dental budgets:
Negative theme | Examples to add |
Job seekers | dental assistant jobs, hygienist salary, dental school, dental assisting program |
Do it yourself | home remedy, how to, at home, youtube |
Insurance shoppers | dental insurance plans, cheap dental insurance, dental discount card |
Free or low-cost care you don't offer | free dental clinic, dental school clinic, sliding scale |
Specialties you don't offer | orthodontist, oral surgeon, pediatric dentist, periodontist |
Pet owners | dog teeth cleaning, pet dentist, veterinary dental |
Products | whitening kit, electric toothbrush, water flosser |
One catch trips up most accounts: Google says negative keywords don't match close variants, so you have to add plurals and synonyms yourself (Google Ads Help). Add "job" and "jobs," "clinic" and "clinics," and check the search terms report weekly for new waste.
Write Ads That Match Each Lane
Quick answer: urgent ads promise only what your staffing can deliver, new-patient ads lead with plans and booking, and big-case ads sell a consultation. Every claim should be a fact a patient could check.
Responsive search ads take headlines of up to 30 characters and descriptions of up to 90. Here are examples to adapt. Replace the bracketed placeholders, and use only claims that are true for your practice.
Urgent lane | New-patient lane | Big-case lane | |
Headline 1 | Emergency Dentist Open Today (28) | Family Dentist in Winter Park (29) | Dental Implants in Winter Park (30) |
Headline 2 | Call Now, We Answer Live (24) | New Patients Welcome (20) | Book an Implant Consultation (28) |
Headline 3 | Toothache or Broken Tooth? (26) | Book Your Visit Online (22) | Financing Options Available (27) |
Description 1 | Toothache, swelling, or a broken tooth? Call and a team member answers live. (76) | In network with [plans]. See open times and book your first visit online. (73) | Placed and restored in one office. Learn what affects the cost at your consult. (79) |
Description 2 | Open [hours]. We fit in emergency patients the same day when we can. (68) | Evening hours on [days]. Children and adults welcome. Se habla español. (71) | Meet Dr. [Name] first. Ask about phased plans and financing before you decide. (78) |
Two rules keep these honest. Don't run "open today" wording during hours when nobody answers. And don't promise a same-day visit you can't deliver on your busiest Monday, because the call that follows a broken promise often turns into a review.
What Can a Dental Ad Say in Florida?
Quick answer: Florida's dental advertising statute bars laudatory statements, claims likely to create unjustified expectations, quality comparisons, fear appeals, and fee information without a minimum-fee disclaimer. Ads for free or discounted services also need a required statement that is far too long for search ad text.
Section 466.019 of the Florida Statutes lists what a dental ad can't contain (Florida Statutes via Justia, 2025). Applied to 30-character headlines, it rules out some of the most common dental ad copy:
Common headline | The problem under s. 466.019 | A fact-based swap |
Best Implant Dentist in Town | Laudatory statement about the dentist | Implants Placed In-House |
Pain-Free Dentistry Guaranteed | Likely to create unjustified expectations | Sedation Options Available |
Don't Lose Your Teeth | Appeals mainly to fear | Gum Care for Adults |
Better Than Other Dentists | Compares quality with other dental services | Open Evenings and Saturdays |
$99 Crowns | Fee information without a minimum-fee disclaimer | Ask About Crown Pricing |
Specials carry a second rule. Section 456.062 requires any ad for a free, discounted, or reduced-fee service by a licensed dentist to include a capitalized statement about the patient's right to refuse payment for other services performed within 72 hours of responding (Florida Senate). That statement runs to more than 300 characters, and a search ad description holds 90. The low-risk path is to leave "free" and discounted prices out of search ad text, lead with facts such as plans, hours, and languages, and have your attorney approve any offer before it runs anywhere.
Our guide to dental marketing strategies that work together covers these rules across every channel, including referral rewards and testimonials. This section is general information, not legal advice.
Which Targeting Rules Apply to Dental Ads?
Quick answer: Google classifies invasive procedures, including surgery and injections, as sensitive health content. Ads in that category can't use Customer Match, your own remarketing lists, audience expansion, or lookalike segments. Keyword and location targeting still work, and so do Google's predefined audiences.
Google's Health in personalized advertising policy covers physical health conditions, treatments for chronic conditions, and invasive medical procedures, which it lists as cosmetic surgery, surgical procedures, and injections (Google Advertising Policies Help). Implant surgery, extractions, and injectable treatments offered by some practices can fall inside that definition. Here's what the policy means for a dental account:
Targeting feature | Health-category ads | What to do |
Keywords and search terms | Allowed | Your main targeting tool in every lane |
Location targeting | Allowed | Presence, drawn by drive time |
Google's predefined audiences, such as in-market segments | Allowed | Add in observation mode to learn, not to narrow |
Customer Match (uploaded patient lists) | Not allowed | Keep patient lists out of these campaigns |
Your data segments (remarketing lists) | Not allowed | Don't build lists from implant or surgery pages |
Audience expansion and lookalike segments | Not allowed | Leave them off |
Two more points. Google says users under 18 aren't eligible for personalized ads of any kind, which matters for pediatric campaigns, though keyword ads can still show to searchers. And if ads get flagged under this policy, Google's fixes are to remove the advertiser-curated audiences, edit the ad or site content, or appeal. For checkups and cleanings, the safer habit is the same: build dental campaigns on keywords and location, and clear any remarketing with your privacy officer first.
How Do You Track Booked Patients Without Sharing Patient Data?
Quick answer: measure qualified calls with call reporting, add booking conversions on your pages, and import booked and seated new patients from your practice management software using only a click ID, a conversion name, a time, and a value. Keep ad tags off patient portals and health forms, and get your privacy officer's sign-off first.
Here's the tracking stack, from simplest to strongest:
Call reporting, which measures calls from ads through Google forwarding numbers (Google Ads Help).
Qualified call conversions, using the minimum call length from the urgent lane.
Booking conversions on your new-patient and consultation pages.
Imported booked and seated patients. Capture the Google click ID when someone books, then upload the booked and seated events from your practice management software every week.
Upload on a schedule. Google keeps the click ID for 90 days, so conversions uploaded later won't count, and uploads that rely on enhanced conversions for leads have a 63-day limit (Google Ads Help). For implant cases that take longer than that to start treatment, import the consultation booked and consultation kept events, which happen inside the window.
Keep Patient Details Out of the Ad Account
HHS's Office for Civil Rights issued guidance in December 2022, revised in March 2024, on how HIPAA applies to tracking technologies on provider websites (HHS). On June 20, 2024, a federal court in Texas vacated the part that treated some visits to public, unauthenticated pages as protected health information. The guidance still applies to authenticated areas such as patient portals (Arnold & Porter, 2024).
For a dental ad account, that points to a conservative setup:
Keep ad tags off patient portals and any form where patients enter health details.
Import the minimum. A click ID, a conversion name such as "New patient booked," a time, and a value. No names, procedures, appointment types, or insurance details.
Ask before you turn on enhanced conversions for leads, which send hashed contact details from your forms. Have your HIPAA privacy officer or a health care attorney review it first.
Ask every vendor that handles call recordings or form data whether it will sign a business associate agreement.
This is general information, not legal advice.
Is Your Front Desk Losing the Patients Your Ads Paid For?
Quick answer: often, yes. Review a 6-line Chair Report every week for each lane: ad calls and forms, the share answered live, the share booked, the share who showed, ad spend, and cost per booked new patient. Fix answering and booking before you touch bids.
The cost table earlier showed how much the booking rate changes the price of every patient. We call the weekly version the Chair Report:
Line | Urgent | New patient | Big case |
Ad calls and forms | |||
Answered live (%) | |||
Booked (%) | |||
Showed (%) | |||
Ad spend | |||
Cost per booked new patient |
Review it with whoever runs the phones. When the answered or booked line drops, fix staffing and scripts first. A few habits move those lines the most:
Answer the plan question in one sentence. "Yes, we're in network with that plan," or "We're out of network, and here's how that works."
Offer 2 specific times instead of asking when the patient is free.
Book on the first call, then text a confirmation with parking details.
Call back every missed ad call within the hour, and log the result.
Where Do Local Services Ads Fit for Dentists?
Quick answer: Local Services Ads charge per lead, appear above regular search ads on many dental searches, and reward practices that answer quickly. They fit the urgent and new-patient lanes for your core area, running alongside search campaigns, while search handles big cases.
Several dental PPC guides ranking today still describe a "Google Screened" badge. That badge is gone. Google replaced Google Guaranteed, Google Screened, and License Verified by Google with a single Google Verified badge starting October 20, 2025 (Google). If your profile was already verified, the change was automatic.
Treat Local Services Ads as a partner to search, not a replacement. They give you less control over which procedures and hours you pay for, and they can't sell an implant consultation the way a dedicated page can. Use them to catch nearby patients who want someone now, and keep your search lanes for the work you want more of.
The Monthly Dental PPC Review
Quick answer: once a month, clean up search terms, compare cost per booked patient by lane, and check missed calls by hour. Then move budget toward the lane with open chair time and the best cost per booked patient.
Search terms. Add new negatives and promote converting searches to keywords.
Cost per booked new patient by lane. Shift money toward the lane with the lowest cost relative to first-year production.
Missed calls by hour. If calls go unanswered after 5 p.m., end the urgent schedule at 5 until you staff it.
Chair capacity. When hygiene is booked 3 weeks out, lower the new-patient budget and keep big-case ads collecting consultations.
Landing pages. Confirm plans, hours, dentists, and financing details still match reality.
Account ownership. Make sure the practice owns the Google Ads account, even if an agency runs it, so your history stays with you.
Frequently Asked Questions
Quick answer: budget from booked patients backward, and judge cost per lead against how many leads you book. Keep remarketing off surgical procedures, and run Local Services Ads alongside search rather than instead of it.
How much should a dental practice spend on Google Ads per month?
Work backward from the new patients your schedule can absorb, then multiply by your cost per booked new patient. At WordStream's 2026 dental median of $72.97 per lead and a 40% booking rate, each booked patient costs about $182, so 15 new patients cost about $2,736 a month. Start with one lane, measure your real numbers for 60 to 90 days, then scale what pays.
What is a good cost per lead for dental Google Ads?
WordStream's 2026 benchmarks put the median dental cost per lead at $72.97, with an $8.00 cost per click and a 10.67% conversion rate. Treat that as a reference point, not a target. A higher cost per lead can still be a good deal if your front desk books most of those leads, and a low one is wasted if nobody picks up the phone. Judge by cost per booked new patient.
Can dental practices use remarketing ads?
For some procedures, no. Google treats invasive procedures, including surgery and injections, as sensitive health content, and ads in that category can't use remarketing lists, Customer Match, audience expansion, or lookalikes. Implant and surgical campaigns can fall into that group. For any dental remarketing, ask your privacy officer first, because tags on health-related pages raise HIPAA questions too.
Are Local Services Ads worth it for dentists?
Often, for nearby patients who want care soon, if your office answers every call quickly. You pay per lead instead of per click, and the ads sit above regular search ads on many dental searches. Google replaced the Google Screened badge with Google Verified in October 2025. Run them alongside search campaigns, which give you control over big-case procedures and landing pages.
Should dental ads run around the clock?
Urgent ads should run only while someone answers live, because an after-hours call that rings voicemail sends the patient elsewhere. New-patient and big-case campaigns can run day and night if patients can book or request a consultation online, with call assets scheduled to office hours. Match every schedule to what your team can deliver that day.
Is PPC or SEO better for a dental practice?
They do different jobs. PPC brings patients this month and can be turned up or down with your schedule. SEO and your Business Profile build visibility you don't pay for per click, but they take months. Most practices need both. A common path is running the lane with the most open chair time as PPC while procedure pages and reviews build organic visibility.
Start With the Chair You Most Want Filled
Quick answer: pick the lane with the most open chair time, set it up with its own schedule, page, and booked-patient tracking, and expand once the numbers hold. RedFork can build and run the lanes with you.
The dental ad accounts that pay off are built from the schedule out: which chairs sit empty, when the phones are staffed, what each kind of patient is worth, and which claims Florida allows.
RedFork Marketing is an Orlando agency at 924 N Magnolia Ave, Suite 202, working with small businesses since 2014. We've helped more than 800 businesses grow, built more than 500 websites, hold a 4.9 rating, and are Wix Certified. Express Marketing is our ads-only service for practices that want search campaigns run for them, and Pro Marketing adds SEO, content, and design alongside ads. When you request pricing from RedFork, bring last month's new patients by source and access to your ad account, and we'll show you which lane is leaking and which one to fund first.
Sources and Methodology
Quick answer: this guide draws on Google Ads documentation and policies, WordStream's 2026 benchmarks, HHS guidance and the 2024 court ruling, and the Florida Statutes, all checked on September 29, 2026.
Nothing here is legal advice.
References
WordStream, Google Ads Benchmarks 2026, Susie Marino, updated May 2026.
Google Advertising Policies Help, Health in personalized advertising, checked 2026.
Google Ads Help, call ads deprecation, location options, ad schedules and Smart Bidding, call assets and call reporting, phone call conversions, keyword match types, negative keywords, and offline conversion import FAQs, checked 2026.
Google, Google Verified badge announcement, 2025.
U.S. Department of Health and Human Services, Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates, 2022, revised 2024.
Arnold & Porter, Federal District Court Vacates Part of HHS OCR Guidance, 2024.
Florida Statutes, s. 466.019, Advertising by dentists, 2025.
Florida Statutes, s. 456.062, Advertisement by a health care practitioner of free or discounted services, 2024.
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