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Top 15 SEO Strategies For Dentists To Succeed In 2023

Updated: Mar 8

In the world of online marketing, SEO is one of the most important aspects that a business can focus on. The reason for this is that when done correctly, SEO can help businesses to rank higher in search engine results pages (SERPs), which in turn can lead to more website traffic and more customers. However, SEO is not an easy task, and it takes a lot of time and effort to do it correctly.

Dentists are no exception to this rule, and in order to be successful in the year 2023, they will need to make sure that they are focusing on SEO. In this article, we will be discussing 15 different SEO tips that dentists can use to improve their ranking in SERPs. So without further ado, let's get started!

What is SEO

SEO is an abbreviation for “Search Engine Optimization”. It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in Google and other global search engines.

As per the research, the number 1 result in Google gets approximately 32% of all clicks (Backlinko).

a search bar showing seo growth and a man hand on yellow background

What is Dental SEO means and Why it's important?

When it comes to dental SEO, it is all about making sure that your website is appearing as high as possible in the search engine results pages (SERPs) for relevant keywords. After all, if potential patients cannot find your site, they cannot become new patients.

In other words, dental SEO is a way of ensuring that your website is visible to those who are searching for dental services online. Dental SEO covers a wide range of tactics, from keyword research to on-site optimization to link building.

And because the competition for attention in the dental industry is fierce, it is more important than ever to make sure that your site is ranking high in the SERPs.

Some of the key benefits of SEO for Dentists:

  • Establish trust and credibility

  • Increase brand awareness

  • Get more qualified leads through increased traffic

  • Generate customer loyalty by providing a great user experience

  • Lower your marketing costs by attracting targeted prospects who are already interested in what you offer without having to pay for ads

  • Make it easy for new patients to find your website

Step By-Step Guide To Implement Successful SEO Strategy For Your Dental Business

1. Mobile-Friendly and Fast-Loading Website

When it comes to dental SEO, one of the most important factors is having a website that is mobile-optimized and loads quickly. In today's world, more and more people are using their mobile devices to access the internet, and if your website is not designed for mobile, you will likely lose out on a lot of traffic.

A fast-loading website is essential for keeping visitors on your site; if your pages take too long to load, people will simply click back to the search results and find another dentist.

Furthermore, a slow-loading website can also hurt your SEO ranking, as Google penalizes websites that take too long to load. There are a few simple steps that dentists can take to ensure their website is optimized for both mobile and desktop users.

  1. First, make sure that your website design is responsive and adjusts to different screen sizes.

  2. Secondly, use content wisely by keeping text concise and using images and videos sparingly.

  3. Finally, invest in a good quality hosting plan to ensure that your website loads quickly for all users.

2. Keyword Research For Dentists

One of the most important aspects of SEO is keywords. Keywords are words or phrases that are associated with a particular website and that are used by search engines to index and rank that site.

By carefully selecting the right keywords, dentists can improve their website's ranking for relevant searches, making it more likely that potential patients will be able to find them.

There are a number of different SEO tools that can be used to research keywords, including Google AdWords Keyword Planner and Dentists can also use Google Trends to see how search interest in dental-related terms has changed over time.

For example, a dentist who specializes in cosmetic dentistry might use keywords such as "cosmetic dentistry" and "tooth whitening". By appearing in the top results for these searches, dentists can significantly increase their chances of attracting new patients.

3. Publish Hight-Quality Specialized Content

While many factors go into ranking a website on Google, the quality of content is one of the most important. Google's algorithms are designed to identify and reward websites that offer users valuable and relevant information.

This means that if you want your dentist's website to rank highly, you need to make sure that it contains custom content that is targeted at your ideal patient.

Here are a few tips to keep in mind while writing content for your website.

  • First, it's important to understand what your target audience is searching for. This will help you to choose the right keywords to include in your content.

  • Once you've identified the right keywords, you'll need to integrate them into your content in a way that sounds natural and flows well.

  • And finally, your content should be engaging and informative. Add relevant images and videos to make it visually appealing.

4. Correct Site Structure And Meta Data

Any good dental SEO strategy must take metadata into account. Metadata is the elements on a website that help search engines understand what the site is about and how it should be ranked in relation to other sites.

This includes the title tag, which is the text that appears at the top of the browser window; the meta description, which is the brief text that appears under the title in the search results; and image alt text, which is the text that appears when an image can't be displayed.

By optimizing these elements for relevant keywords, dentists can ensure that their website appears near the top of the search results for those keywords.

In addition to optimizing existing metadata, dentists should also pay attention to their heading structure. Headings are used by Google to understand the hierarchy of information on a page. By using proper heading tags (H1, H2, H3, etc.), you can help Google understand the structure of its page and improve its chances of appearing in the search results.

5. Add Scheme Markup To Your Site

Schema markup is code that helps search engines understand the content on your website. By adding schema markup to your website, you can appear higher in search results and get more clicks from potential patients.

In addition, it can help your website load faster, which is another important factor in SEO. If you're looking to improve your dental SEO, be sure to add schema markup to your website today.

6. Get High-Quality Back-Links

In SEO, one of the most important ranking factors is backlinks. Backlinks are links from other websites to your website. They act like “votes” telling search engines that your website is authoritative and trustworthy. The more backlinks you have, the better your chance of ranking higher in SERPs.

There are several ways to build links, but some are more effective than others. One highly effective method is to submit articles to dental directories and other websites in the healthcare industry. These sites often have high PageRank values, which can dramatically increase the link popularity of sites that are linked to them.

In addition, many of these directories allow anchor text links, which can further improve link popularity.

Another great way to build links is to create informative blog posts and include links back to your dental website. By creating compelling content that is useful to readers, you can encourage other bloggers and websites to link to your site.

Ultimately, building a large number of high-quality inbound links is essential for the SEO of your dental business.

7. Get Social Signals

It's no secret that social media is a powerful marketing tool. And for dentists, having a strong presence on social media can be essential for driving new business. Potential patients will often look to social media to research dentists in their area, and positive reviews and ratings can be a major factor in their decision-making process.

In addition, being active on social media can also help to boost your SEO. Social signals are increasingly becoming a factor in Google's ranking algorithm, so the more engagement you can generate on your dental practice's social media pages, the higher you're likely to rank in search results.

Ultimately, having an active social media presence is essential for any dentist who wants to stay competitive in today's digital landscape.

social media notifications showing a social media signals for seo

8. Optimize Your Google My Business Account

GMB is a free listing service provided by Google, and it allows businesses to control how they appear in search results. claiming and optimizing your GMB listing can help improve your dental SEO in several ways.

First of all, having an up-to-date and accurate GMB listing can help improve your click-through rate (CTR) from organic search results. If potential patients see that your dental practice is listed on GMB, they're more likely to click on your listing and visit your website.


Secondly, GMB listings often include reviews from patients, and these can be very influential in helping potential patients decide whether or not to book an appointment. Studies have shown that 88% of consumers trust online reviews as much as personal recommendations, so it's essential to encourage patients to leave reviews on your GMB listing.


Finally, GMB listings can also help boost your dental practice's local SEO. By including your address and other NAP (name, address, phone number) information on your GMB listing, you're signaling to Google that you're a local business, which can help improve your ranking in local search results.

GMB profile of a dental business named as lumia dental

9. Create Internal Link-Building Strategy

Internal linking is when you link from one page on your website to another. It may seem like a small thing, but internal linking is actually crucial for several reasons.

  1. First, it helps search engines crawl your website more effectively.

  2. Second, it boosts your website's PageRank, which can improve your visibility in search results.

  3. Third, it helps visitors navigate your website more easily.

  4. And fourth, it can help increase the number of pages that are indexed by search engines.

In other words, if you want your dental website to be successful, you need to make sure that your internal linking strategy is solid.

10. Create External Link-Building Strategy

External linking means including links in your content to other valuable sites for your readers. By including links to high-quality websites in your blog posts, you signal to Google that your site is a valuable resource.

This, in turn, helps to improve your site's ranking in search results. In addition, external links can help to bring new visitors to your site. By exposing your readers to new perspectives and information, you create an engaging and informative experience that will keep them coming back for more.

11. Join Reputable Dental Forums

There are many reasons why dentists should join reputable dental forums. For one, it helps to improve SEO (search engine optimization). When potential patients search for dentists in their area, the results that appear on the first page of the search engine are more likely to be from dentists who have a strong online presence.

And one way to build a strong online presence is by participating in forums and other online discussion groups. In addition, by joining a dental forum, dentists can stay up-to-date on industry news and developments, learn about new products and services, and network with other professionals.

Some of the most popular dental forums in the United States include Dentaltown, Dentistry IQ, American Dental Association, and the Academy of General Dentistry Forum. By taking advantage of these resources, dentists can position themselves as leaders in their field and attract more patients.

Company site interface
American Dental Association Website

12. Get listed On Relevant Directory

By creating a listing on a reputable directory, dentists can reach a wider audience of potential patients and improve their chances of being found online.

In addition to making it easier for people to find you, listing your practice on directories can also help with your Search Engine Optimization (SEO). When you list your business in a directory, you are essentially creating a backlink to your website. This backlink signals to search engines that your site is relevant and trustworthy, which can help boost your ranking in search results.

There are numerous directories that dentists can use to promote their practices, but some of the most popular include the American Dental Association Directory, ZocDoc, Angie's List, and Yelp.

Dentist's list on yelp

13. Track Your Organic Traffic

Tracking organic traffic is an important part of any SEO strategy. By understanding how users are finding your site, you can make adjustments to your site and content to improve your visibility in search engine results pages.

For dentists, tracking organic traffic can be especially useful in understanding how patients are finding your practice. By tracking the keywords that users are searching to find dental practices in your area, you can optimize your site and content for those keywords.

Additionally, by understanding which referral sources are sending the most traffic to your site, you can focus on promoting your site through those channels.

14. Run Technical SEO Analysis

Technical SEO analysis is a must for any dentist wanting to improve their SEO. By conducting a technical SEO audit, dentists can identify any problems that may be holding their website back from ranking higher in search engines.

Some common technical issues that can impact SEO include poor website structure, duplicate content, site speed issues, and 404 errors. By addressing these issues, dentists can ensure that their websites can rank as highly as possible in search engines.

Other than improving SEO, a technical SEO audit can also help to improve the overall user experience of a website. By ensuring that the website is easy to navigate and free of errors, users will be more likely to stay on the site and return in the future.

15. Run a Pay-Per-Click Campaign

A PPC campaign is an advertising campaign where you pay to have your ad displayed when someone searches for certain keywords. For example, if you are a dentist in New York, you can pay to have your ad appear when someone searches for “dentist in New York.”

This is a great way to attract new patients because you are targeting people who are already interested in dental services. A PPC campaign can be customized to target specific demographics, making it an effective way to reach your specific audience.

A PPC campaign also helps to improve your SEO because it will help to increase your website’s traffic and CTR (click-through rate).


Overall, these SEO techniques are essential for any dentist looking to build an online presence and attract new patients. If you need help getting started or want to take your dental marketing to the next level, our team at Redfork is here to help.

Contact us today to learn more about how we can help you grow your practice.


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