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Innovative Packaging Ideas For Small Businesses

Updated: Mar 23, 2023

As a small business, the packaging is an incredibly important part of your product offering. Not only does it protect the item, but it also serves as a key branding tool to help draw customers in and make them feel more invested in your products.

If you’re looking for ways to stand out from the competition, unique packaging ideas can be a great way to do just that.

Here are some creative and interesting small business packaging ideas that will help set you apart from the competition.

1. Decorate Your Plain Treat Bags

Plain treat bags are a great starting point for getting creative with your packaging. Simply dress them up with colorful ribbons, bows, and/or fun stickers to give them a more personalized feel.

Black treat bag customized with cards and ribbons

2. Show Your Product

Rather than concealing your product in a box, showcase it by using packaging that shows off what you’re selling. This could be as simple as a cellophane wrap or something more intricate like an acrylic display case.

product package shows inside product to give customer an idea how it looks

3. Custom Printed Shopping Bags

Make your shopping bags stand out by having them customized with your company logo or design. Not only does this make them look great, but it also serves as an effective marketing tool for building brand recognition whenever someone carries them around.

a man waring a tote shopping bag showing a brand logo on it

4. Uniquely Shaped Packaging

Another way to make your packaging more appealing is by changing its shape of it. If you’re sending out food items, for example, why not use containers in the shape of animals or other fun objects? This will help make your product stand out even more on store shelves.

a brand perfume showing unique shaped packaging idea

5. Reusable Containers

For those who want to go green, reusable containers are a great way to show your commitment to sustainability. Not only does it reduce waste and packaging costs in the long run, but it also gives customers an incentive for returning and ordering more products from you.

pink sleeping eye mask and container showing reusable containers packaging idea

6. Modern And Sleek

Finally, if you’re looking for a more modern and sleek design, consider using materials like metallic foil or acetate. These unique materials can add an extra touch of style to your packaging and really make it look like something special.

black and golden modern and sleek packaging box

7. Theme Packaging

If you have a particular theme for your business, why not apply it to the packaging as well? This could be in the form of colors and patterns or even stickers that further reflect the overall look and feel. It’s a great way to drive home your brand message.

natural and green theme of a brand packaging

8. DIY Your Packaging

DIY packaging is an excellent way to make your product look more personalized and handcrafted. This could include something like custom-printed cards with a handwritten note, or adding glitter and other decorative elements for a unique look that stands out from the crowd.

GIY Packaging ideas

9. Eco-Friendly Packaging

More and more consumers are looking for businesses that use eco-friendly packaging, so why not invest in something like biodegradable materials or recycled paper? Not only does it make your product look great, but it's also a great way to show potential customers that you're committed to sustainability.

A coffee brand sustainable packaging pack

10. Rich Look & Feel

Offer a rich, tactile experience by investing in unique packaging. To create a more luxurious look and feel, consider using velvet or suede. These rich materials are perfect for making your products look high-end and special.

Luxury brand packaging in red color

11. Embrace color

Finally, don't be afraid to use color in your packaging. Bright and bold colors can really make your product stand out and give it that extra touch of excitement. Choose two or three complimentary shades that complement each other and will make your product look vibrant and eye-catching

multi color packaging pouch

12. Matching Product Design

For those who are more artistically inclined, you can also consider creating custom artwork to match the product design. This could be in the form of labels or even printed wraps for a truly unique packaging experience.

Product similar design of package

13. Soft Protective Packaging

Finally, if you’re looking for a more basic packaging solution that still provides good protection, consider using soft and simple materials such as bubble wrap or tissue paper. This is especially useful for fragile items that require extra care during shipping.

soft material packaging

14. Creative Seasonal Packaging

If you’re looking to stand out even more during the holidays, why not try something like seasonal packaging? This could include festive stickers, gift bows, and other holiday-themed decorations that will definitely make your products look special.

creative seasonal packaging box showing merry christmas message

15. Unique Jewellery Packaging

Jewelry items require special packaging, and having something unique can help set you apart from competitors. Invest in custom boxes, jewelry pouches, and other creative solutions that will make your products look luxurious and stylish.

unique jewelry box packaging

16. Creative Flat Mailers

For those who are sending out items in the mail, why not take advantage of artistic flat mailers? Not only will this make your product arrive in style, but it also serves as a great marketing tool for further promoting your business.

creative flat mailer package show illustrations

17. Recycled Paper Packaging

To go the extra mile in terms of sustainability, why not try out recycled paper packaging? Not only is it great for the environment, but it also looks more rustic and organic – perfect for businesses that have an eco-friendly focus.

Recycles Paper packaging

18. Painted Packaging

For the more creative among us, consider hand-painting your packaging! This could be in the form of watercolor or even illustrated designs that will make your product look truly one of a kind.

Painted packaging

19. Pocket Packaging

For something a bit more fun, consider pocket packaging! This could be in the form of printed envelopes or even custom-made pockets that will make your products look super cute.

Pocket packaging with cards and wrapping papers

20. Canvas Bags And Pouches

For a rugged look, consider using canvas bags or pouches. Not only are they durable and aesthetically pleasing, but they’re also reusable which is great for businesses that want to focus on sustainability.

Pouch packaging

21. Fillers

Finally, don’t forget to think about the fillers that go inside your packaging. You could use crinkle paper, styrofoam peanuts, or even packing beans for a more unique and secure experience.

blue product box with products and fillers in it

22. Innovative And Fun

Finally, add some fun extras to your packaging to really make it stand out. This could include things like stickers or even small toys that customers can use as an added bonus. A memorable packaging experience is sure to be appreciated by any customer!

fun bubble gum packaging showing gums as human teeth


Your packaging is often the first thing potential customers will see and touch – so it’s important to make sure it looks good! Good quality, creative packaging will make your product stand out on the shelves and help you to build a strong brand identity.

These packaging ideas will help you get started with your packaging that your customers will surely love.

We also help small businesses with branding and marketing. Get in touch with us to find out more about how we can help your business grow.


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