There are two types of people in the world: 1. People who are cool with hashtags.
2. People who DESPISE hashtags. No matter which type of person you are, there’s one thing everyone can agree on… This Jimmy Fallon & Justin Timberlake skit is #PERFECT Hate it or love it, the symbol formally known as The Pound Sign is a very important tool to use in order to deliver a successful digital marketing strategy – especially on Instagram. Using hashtags increases the exposure of your c
Why Every Small Business Should Be Using Email Marketing Email… Some people love it, and some people hate it. No matter what side you fall on, one thing is for sure: Email is very important in our modern world. I’m not sure why email gets such a bad reputation though – I love email! I’m also a bit obsessive when it comes to structure and order, and I pride myself on keeping an empty inbox and a flawless folder system. With an understanding that not everyone is going to approa
A Very Brief History Lesson About Instagram Stories Snapchat may have made the Stories feature popular, but Instagram has been dominating the space since launching almost a year ago. On August 2nd, 2016, Instagram launched Instagram Stories. While many people thought this was a move to takeover Snapchat, Instagram was actually focused on a bigger issues: making sure the Instagram user had more reasons to return to the app. There are certain protocols that arisen since Instagr
How To Energize An Active Fanbase With Facebook Groups Before I begin, let me ask you a quick question… Who run the world??? Facebook. Alright all jokes aside, while Facebook may not actually “run the world,” you can find almost the entire population of the world on the popular platform. As of March 2017, the social media juggernaut reported that it sees 1.28 billion daily active users on average. That’s a lot of people! So, as a small business owner, it only makes sense that
Simple Steps To Improve Your Pictures After a long pause, we’re back for Part 2 of our How To Take Really Good Pictures series! If you missed Part 1, or you want to know why we created this series in the first place, click HERE. Now during our hiatus, a lil’ company from Cupertino, CA, STOLE OUR IDEA! That’s right… Apple took our idea (kinda), releasing a webpage and YouTube video series all about how to improve your photo skills with the iPhone 7. I’m not too mad about this
How To Get Your Product Or Service Into The Spotlight After speaking with many small business owners through Orlando and the Central Florida area, I’ve come to learn one thing: Small businesses don’t like spending money on marketing. As a small business owner myself, I totally get it. There are so many expenses to address, and so many places that you have to throw money towards in order to keep the business running. BUT – there’s one important thing that all small business ow
Alright, who’s tired of paid advertisement banners plaster all over webpages? ✋ ✋ ✋ Yeah, me too! Any time I go see a movie where the main character is holding a Coke in a way that just perfectly displays the logo directly towards the camera, I immediately walk out of the theater and write a letter to the Director about how terrible their work is… Alright, I don’t actually leave the theater (or even write a letter), but I can definitely get annoyed by forced product placement
We All Make Mistakes… In my last blog post, I discussed the top tips you should know in order to best execute your content marketing strategy. Following this theme, I figured it’d be great to outline some common content marketing mistakes small businesses make. And before I outline them, it’s important to note that at RedFork we thoroughly believe that you can always improve your current efforts. It’s one of the best motivational values that pushes us to strive for more. So a
The best way to attract new people and potential customers to your small business is by releasing content. The RedFork Team talks about content A LOT, but that’s because it’s such a vital piece to every marketing strategy, no matter the size or history of a business. As I’ve mentioned in a previous post, the term content simply refers to the creation and sharing of material – typically digital – such as pictures, videos, and blog posts. Other examples include, ebooks, infogra
The Internet Continues To Amaze Me At home, I’m able to order a TV mount from Amazon that’ll arrive within two days, stream my latest favorite movie (Arrival) through my Apple TV, and share my thoughts about the film through social media to friends and family all over the world – all because of the Internet. At work, I utilize email to communicate with clients, share graphics to all of RedFork’s social media channels through Buffer, and format our new blog posts for our websi
Content Is (Still) King The life of an entrepreneur/business owner is incredibly busy. You’re always on the clock, constantly answering questions and providing solutions to issues. Marketing is a necessary part of any successful business, but sometimes it can feel like the last thing you want to put your money and time towards. However, if you’re looking to grow your small business, you’ve probably done some research and stumbled upon the popular marketing strategy: Content M
Every Customer In The Palm Of Your Hand If your business is just starting up, or maybe even slowed down a bit over the past few months, there is one important step you should take to get back on track: Start using social media. During a recent interview with Larry King, Gary Vaynerchuk – the super-passionate and fast-talking serial entrepreneur – shared an interesting perspective on what the internet is today… “Social media is a slang term for the current state of the Interne
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