We All Make Mistakes… In my last blog post, I discussed the top tips you should know in order to best execute your content marketing strategy. Following this theme, I figured it’d be great to outline some common content marketing mistakes small businesses make. And before I outline them, it’s important to note that at RedFork we thoroughly believe that you can always improve your current efforts. It’s one of the best motivational values that pushes us to strive for more. So a
What Is Content Marketing? To understand content marketing we need to quickly cover traditional marketing. Traditional marketing mainly worked as an outbound strategy – meaning that as a business you would go out to get your customers. Some ways to do that are through cold-calling, going door-to-door, mailing advertisements, and more. Today, these have become so common that we tend to overlook them. How many times have you received a flyer from the nearest pizza shop, and eit
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