What Is Content Marketing? To understand content marketing we need to quickly cover traditional marketing. Traditional marketing mainly worked as an outbound strategy – meaning that as a business you would go out to get your customers. Some ways to do that are through cold-calling, going door-to-door, mailing advertisements, and more. Today, these have become so common that we tend to overlook them. How many times have you received a flyer from the nearest pizza shop, and eit
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