Why Every Small Business Should Be Using Email Marketing Email… Some people love it, and some people hate it. No matter what side you fall on, one thing is for sure: Email is very important in our modern world. I’m not sure why email gets such a bad reputation though – I love email! I’m also a bit obsessive when it comes to structure and order, and I pride myself on keeping an empty inbox and a flawless folder system. With an understanding that not everyone is going to approa
A Very Brief History Lesson About Instagram Stories Snapchat may have made the Stories feature popular, but Instagram has been dominating the space since launching almost a year ago. On August 2nd, 2016, Instagram launched Instagram Stories. While many people thought this was a move to takeover Snapchat, Instagram was actually focused on a bigger issues: making sure the Instagram user had more reasons to return to the app. There are certain protocols that arisen since Instagr
What Is Content Marketing? To understand content marketing we need to quickly cover traditional marketing. Traditional marketing mainly worked as an outbound strategy – meaning that as a business you would go out to get your customers. Some ways to do that are through cold-calling, going door-to-door, mailing advertisements, and more. Today, these have become so common that we tend to overlook them. How many times have you received a flyer from the nearest pizza shop, and eit
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