What Is A Call-To-Action? A call-to-action is a way for business owners to get their customers to act on something. Whether it’s buying a hot new item or signing up for future emails, businesses have been using CTAs for decades to encourage customers to become aware of their products and services. Let’s answer one simple question to find out how CTAs are useful and provide a few examples to understand how to best use them. Definition Call-To-Actions, also known as CTAs, are p
Why Every Small Business Should Be Using Email Marketing Email… Some people love it, and some people hate it. No matter what side you fall on, one thing is for sure: Email is very important in our modern world. I’m not sure why email gets such a bad reputation though – I love email! I’m also a bit obsessive when it comes to structure and order, and I pride myself on keeping an empty inbox and a flawless folder system. With an understanding that not everyone is going to approa
How To Get Your Product Or Service Into The Spotlight After speaking with many small business owners through Orlando and the Central Florida area, I’ve come to learn one thing: Small businesses don’t like spending money on marketing. As a small business owner myself, I totally get it. There are so many expenses to address, and so many places that you have to throw money towards in order to keep the business running. BUT – there’s one important thing that all small business ow
The best way to attract new people and potential customers to your small business is by releasing content. The RedFork Team talks about content A LOT, but that’s because it’s such a vital piece to every marketing strategy, no matter the size or history of a business. As I’ve mentioned in a previous post, the term content simply refers to the creation and sharing of material – typically digital – such as pictures, videos, and blog posts. Other examples include, ebooks, infogra
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