What Is A Call-To-Action? A call-to-action is a way for business owners to get their customers to act on something. Whether it’s buying a hot new item or signing up for future emails, businesses have been using CTAs for decades to encourage customers to become aware of their products and services. Let’s answer one simple question to find out how CTAs are useful and provide a few examples to understand how to best use them. Definition Call-To-Actions, also known as CTAs, are p
The best way to attract new people and potential customers to your small business is by releasing content. The RedFork Team talks about content A LOT, but that’s because it’s such a vital piece to every marketing strategy, no matter the size or history of a business. As I’ve mentioned in a previous post, the term content simply refers to the creation and sharing of material – typically digital – such as pictures, videos, and blog posts. Other examples include, ebooks, infogra
All Small Businesses Need To Project Manage In my previous blog I spoke about the importance of writing your business plan, and in some ways, this is just a continuation of that. Dave Diaz, our Director of Marketing, lives by the saying “planning is 75% of any successful operation,” and it’s become ingrained into the RedFork culture. Every project involves careful planning so that the end result is not just to our liking, but to our Partners’ (clients) as well. Planning doesn
The Internet Continues To Amaze Me At home, I’m able to order a TV mount from Amazon that’ll arrive within two days, stream my latest favorite movie (Arrival) through my Apple TV, and share my thoughts about the film through social media to friends and family all over the world – all because of the Internet. At work, I utilize email to communicate with clients, share graphics to all of RedFork’s social media channels through Buffer, and format our new blog posts for our websi
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