Normal is Boring! Stand Out with the Unserious Marketing Framework.
Spotted us at INBOUND? You’re in the right place.
The Solution to Boring Marketing is Here (Ducks Included)
See the Unserious Marketing Playbook we implemented for a bold, proven way to grab attention, spark conversations, and turn them into business results.
Funny Ads are More Memorable
90% of consumers recall humorous ads better than serious ones.
Source: Adobe Creative Trends Forecast 2025 via Social Samosa
Laughter = Loyalty
90% of people remember funny ads — and 80% are more likely to buy from a brand that makes them laugh.
Funny Brands Win on Social
Meme-related content receives 60% more organic engagement than other forms of content.
Source: Meme Statistics via BrandWell
Playfulness isn’t a gimmick —
it’s a growth strategy backed by hard numbers.
If unserious can work for them, it can work for you.
Whether you call it B2C or B2B, it’s really B2H — Business to Human. Playfulness works because you’re connecting with people, not acronyms.
Gong.io (B2B):
Playful LinkedIn campaigns consistently achieve above-industry engagement, proving humor works even in serious sales software.
Duolingo:
Gained 17M TikTok followers with absurd mascot videos — tripling monthly users.
Savannah
Bananas:
Transformed a minor league baseball team into a global sensation through playful fan engagement.
Wendy's:
Snarky roasts drove 116M TikTok views and 153K new followers in 3 days.
Drift (B2B):
Known for witty chatbot conversations and playful brand language, Drift used humor and human-like interactions to drive over 50,000 qualified leads and grow annual recurring revenue to $90M.
No tricks, no gimmicks... just a well-thought-out strategy designed in the most fun way possible.
Unserious is a Strategy. Here’s the Playbook.
01
Plan for the Unserious
Define goals, audience, and how to push just far enough.
02
Design Structured Chaos
Create experiences that feel human, not cookie-cutter.
04
Build the Experience
Make every touchpoint — from landing pages to props — work seamlessly together.
03
Create Standout Content
Hook, connect, and give them something worth sharing.
05
Test, Tweak, & Activate
Adapt in real-time to maximize impact.
Your duck has chosen you as its new home! Give it the safe, happy life it deserves, then click the “I Found a Duck” badge in the bottom-left corner of this page (looks like this ↓) to register your find. After that, come track us down at the conference and show off your duck for an extra fun surprise.
If You Spot One...
This isn't just about 🦆🦆🦆. It's a live example of the Unserious Marketing Framework in action using 🕵️♂️ curiosity, conversation, and 🤗 connection...
... to stand out in a sea of seriousness.
Every duck found is proof that playful ideas can spark real engagement.
