During Christmas, Businesses Can Boost their Sales by 6-8%
The value of holiday retail sales in 2022 was forecasted to grow by approximately 6% compared with last year's numbers. It was a conservative value, which would mean an increase between 6-8%. This statistic shows the year-over-year growth of holiday retail sales in the United States from 2000 to 2022.
1. Cash Prize
Christmas cash-prize giveaways can be a great marketing activity for a small business. It will attract potential customers and boost sales. Here are some reasons why:
Cash Giveaways are always popular and generate a lot of excitement. Everyone loves the chance to win some money, so your giveaway is sure to get people talking.
A cash prize is especially appealing during the holiday season when people are looking for ways to stretch their budgets. Your giveaway will give them one less thing to worry about.
Christmas is a time of giving, so your giveaway will resonate with people who are in the giving spirit. Plus, it's a great way to show your appreciation for your customers' loyalty throughout the year.
Source: LIZ MARIE
2. Free Christmas Lighting
Christmas is a wonderful time of the year when family, friends, and loved ones come together to celebrate. One great marketing activity for a small business to do during Christmas time is a free Christmas lighting giveaway.
This can attract potential customers who may not have heard of the business before, but now people will appreciate the gesture and are more likely to come back and use the business in the future.
3. Tickets For Holiday Events
One great way for a small business to get involved in the Christmas spirit is to hold tickets for holiday event giveaways. During Christmas, people are looking to spend time with family and friends, and tickets for holiday events giveaways can help people do just that.
You can reach out to a local business hosting an event to ask for some free giveaway tickets and cross-promote each other on your respective websites and social media channels.
4. Give Away A Gift Card With A Purchase
A gift card with every purchase is an excellent marketing strategy for businesses that are just starting. It can be a great way to attract potential customers and get them to visit your store or website.
By offering a gift card, businesses are effectively giving customers a discount on their purchases, which can be a powerful motivator. And because they can be used at any time, it will encourage customers to come back again in the future.
5. Free Products And Services
Christmas teaches generosity and kindness. Businesses can capitalize on this by giving free products and services to increase brand awareness. It will prove to be an excellent marketing activity as it can really help to spread the word about your products and services.
And people love getting free stuff, so if you can give them something that they actually need or want, then you are sure to attract some good sales as well.
6. Give A Gift With Every Holiday Purchase
Who does not like gifts? By offering a gift with every purchase, the business is showing that it is generous and festive, two qualities that are sure to appeal to holiday shoppers.
It will also create buzz and excitement about the business and brings more sales during holidays.
7. Offer A Holiday-Themed BOGO Promotion
A holiday-themed BOGO promotion is an especially effective marketing activity during the Christmas holidays.
Customers are always looking for deals during the holidays, and a BOGO (Buy One, Get One) promotion is a great way to provide them with value. Plus, customers who take advantage of a BOGO promotion are more likely to come back and shop with you again in the future.
So if you're looking for a way to boost your business this holiday season, consider a holiday-themed BOGO promotion.
8. Run A 12 Days Of Christmas Promotion
Well, now you can stretch out all those festivities for 12 days instead of just one! Give away something different each day and watch as excitement builds among shoppers looking forward to what might be waiting for them each day.
You can give small gifts each day such as Christmas-themed cookies, mugs, socks, scented candles, Christmas ornaments, etc. Or you can raffle off some big prizes or gift vouchers.
A 12-day promotion will surely incite excitement in people and they will visit your social media channels, and your website, or stop by your physical store's location.
Source: Drum Army
9. Festive Mug And T-shirts With A Christmas Message
A Festive mug & T-shirt with a Christmas message can benefit a small business in many ways. For one, it can help to build brand awareness and create a more personal connection with customers.
By giving away mugs and T-shirts with your company's logo and Christmas message, you can spread some holiday cheer while also getting your brand name out there.
Customers who receive a festive mug or T-shirt are likely to remember your brand when they are doing their holiday shopping. They may even tell their friends and family, further increasing your brand's reach.
10. Free Christmas Night Dinner
During the holidays, many people are looking for ways to give back to their community.
One way to do this is to host a Free Christmas Night Dinner.
By giving away a free dinner, you are sure to get people in the door and create a festive atmosphere. This can lead to people purchasing other items or even coming back in the future.
If your business is not an eatery business, you can partner with another cafe or restaurant to give free meal vouchers. This way both businesses can build a positive image of their brands, resulting in more customers.
11. Provide A Last-minute Holiday Deal
With a little creativity, even the smallest brands can make a big splash. One way to do this is through a last-minute holiday giveaway. By offering a special deal or discount at the last minute, businesses can create a sense of urgency and FOMO (Fear of Missing Out) that helps to attract people's attention.
This can prompt them to take action and buy something from the business before it's too late. Overall, a last-minute holiday deal giveaway can be an excellent way to boost awareness and sales for a small business.
12. Free Journals And Calendars For New Year
One cost-effective and easy-to-implement marketing activity is to give away free journals and calendars. Journals and calendars are practical items that people will use daily, which means your business name and logo will be seen every day.
In addition, giving away journals and calendars is a great way to build goodwill with your clients and customers. They'll appreciate the thoughtful gesture, and it will make them more likely to do business with you in the future.
Tips On How To Market Christmas Giveaways Effectively As A Small Business
Once you decide what you'd like to offer as a giveaway during the holiday season, you need to consider how you will market effectively to your target audience. After all, with so many businesses vying for attention during the holidays, it can be difficult to stand out from the crowd.
There are a few simple techniques that can help you get the word out about your giveaway and attract customers.
1. Dress Up Your Website And Create A Christmas Giveaways Landing Page
As the holidays approach, many businesses start to think about how they can attract new customers and promote their products and services. One popular approach is to create a Christmas Giveaway Landing Page.
By creating a specific landing page, you can use it to promote your giveaways or sales that you will hold during the holiday season. Also, add a festive flair to your entire website and promote your giveaways across it or your online store.
2. Run Holiday Ad Campaigns
With so many brands running campaigns at once during the holiday season, your business needs to stand out. One way to outshine your competitors is to offer holiday giveaways by running ad campaigns creatively planned and executed.
To run a successful holiday giveaway campaign, start by planning ahead and setting a budget. Then, create engaging and holiday-themed graphics and short videos that will grab attention. Next, promote your campaign through social media and other online and offline channels.
Finally, make sure to track your results so you can gauge the effectiveness of your campaign. By following these steps, you can ensure that your holiday giveaway campaign is a success.
3. Reward Your Social Media Followers
Your followers are often your brand's ambassadors. Why not show gratitude by offering an exclusive giveaway only for them? This approach allows you to target an audience already interested in your products or services.
To make the most of this marketing tactic, consider the following tips:
Make sure your prize is appealing.
Create attention-grabbing posts.
Set clear eligibility requirements.
Use hashtags, keywords, or ad campaigns to promote your giveaway.
Encourage followers to share your posts, comment, and tag their friends to win the giveaway.
By following these steps, you can ensure that your social media giveaway is successful in attracting new followers and customers.
4. Don’t Forget Holiday Email Marketing
Here are some tips on how to make your holiday email marketing campaign most effective:
First and foremost, be creative and engaging in your subject lines.
Second, personalize your emails as much as possible.
Third, make sure your giveaway is something that will appeal to your target audience.
Fourth, create a sense of urgency by including a deadline for taking advantage of your offer.
Finally, track your results to gauge the effectiveness of your campaign and make necessary adjustments for future campaigns.
Source: Boom! Social
5. Host A Facebook Live Event
Small businesses can market their giveaways by hosting a Facebook or Instagram Live event. This is a great way to get people excited about the giveaway and increase the chances of people entering.
To host a Live event, your business should first promote the event on your social media channels. On the day of the event, you should go live and start talking about the giveaway. Give tips related to the prize, and then encourage people to enter the giveaway. Finally, your business should select a winner and announce it live on your social media channels.
This is a great way to build interest and excitement around your brand.
6. Collaborate With Bloggers And Influencers
In today's viral marketing world one strategy that can be very effective is to enlist bloggers and influencers your business can collaborate with.
There are a few steps your brand should follow to make the most of this marketing tactic. First, identify the popular bloggers and influencers who have the most influence in your target market. Then, reach out to them and offer them a free product or service in exchange for promoting your giveaway.
Finally, make sure to track the results of your campaign so you can see how effective it was at driving traffic and engagement.
7. Team Up With Other Brands
Small brands that do not compete with each other cross-promote to reach similar audiences. Here are the steps your brand should follow to implement this strategy:
Identify other businesses whose products or services complement your own. For example, if you sell clothing, team up with a jewelry designer or accessory brand.
Make sure you have a clear plan for how the collaboration will work, including who will promote the giveaway and how you will track results.
Agree on a budget and create joint marketing materials. This could include social media posts, email campaigns, or even physical flyers or posters.
Launch the promotion and track the results.
Source: Benefit Cosmetics
8. Reward Users Of Your Mobile App
Brands can promote their Christmas giveaways exclusively to their app users, which can be a great way to increase brand loyalty.
Send push notifications, display free vouchers, or promote giveaways on other marketing channels so that app users are aware of them. This will bring more app downloads which means more customers to your business.
Small businesses can benefit a great deal from Christmas giveaways. By giving away products or services, businesses can create goodwill with customers and generate buzz about their brand.
To promote such giveaways, businesses can use a variety of marketing tactics including running ad campaigns, cross-promoting with brands, collaborating with influencers, and hosting live events. Small Businesses with low marketing budgets can also place flyers in local stores or post them in public places, etc to get people's attention.
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